Hello there! thanks for checking my question out. its been 2 months since I opened my store. I know there's something I'm missing because I'm getting a lot of traffic, but not sales. yeah I have made some sales, about 4 to be exact, but most of my visitors just subscribe, which is awesome because I have an audience that I utilize with weekly newsletters. But if you can take a look at my website, maybe point out something that might turn the customer away, that would be awesome.
Thanks in advance
When you get high traffic and no sales it either means you are getting the wrong kind of traffic (not your target audience) or there is something within your store that is turning people away (product prices, shipping time, shipping cost, a site error etc.). I've taken a look through your store, hopefully my feedback will provide some insight as to what is going on.
That main banner area is prime real estate for selling. One of the keys of selling is getting inside your customers head, what problem do they have that you can solve? What words or phrases do they use that you can as well to show that you understand their needs. We recommend using this type of text in your banner. For the format, we recommend having a professional photo of your products, a title introducing your brand or product, a line of text underneath that expands on your title and a call to action button such as "Shop Now". Here is an example:
Until you see the products, it's unclear as to what your store is about. The homepage banner suggestions that I made above will definitely help but I would also add an about page. Are the books new? used? why did you start the company? what is your mission?
I’d recommend utilizing Shopify’s sales channels for your social media pages. This is going to allow you to tag products that you post on your social media and then have that tag lead to your store. Here is how to implement it for Facebook and Instagram.
One very important piece of selling is getting the right kind of traffic to your store, your target audience ((high traffic is not a good thing if it is the wrong kind of traffic). Good SEO will help you reach your intended audience organically. By default, Shopify will pull your product titles and descriptions and use that as your SEO (that is what is happening in your case). You don't want to leave your SEO to default, you want to make sure you include the same words that a person trying to find your product would search in Google. We created a video walking you through how to do your SEO that you can watch here:
Sell locally first to get customers and to bring in reviews. You can advertise by joining local community groups, Facebook buy & sell pages, joining online trade shows (and in person when you are able).
Make sure to include a business card with every purchase that includes an incentive (such as a percentage off) for their next online purchase. This encourages people to purchase through your online store and that way the next time someone comments on a product you’ve made, they can refer them to your website that they now know you have.
Here is a video on how to create discount codes:
You could also offer incentives such as free local delivery:
If delivery is not an option, or if you want to offer two things, you could offer local pickup as well:
For you, I’d recommend creating videos to help market your products. These could be book review videos, packing orders, etc. You can do short 30 second to 1 minute videos for TikTok, IG Reels, Facebook. You can also do longer videos and post them on YouTube or Facebook (I recommend doing both). As for the platforms, right now I personally suggest TikTok & YouTube. You are going to grow way faster on TikTok right now than you could on IG Reels or Facebook.
It’s has to potential to be a double fold success for you because not only can you earn on the platforms themselves (ie. with YouTube you can get adsense, add affiliate links and do brand deals) but also you are driving traffic to your store and selling there as well. A good example of this in action is the Detail Geek. He has a service based vehicle detailing business and creates YouTube videos of himself detailing vehicles. He will mention products he is using and drive traffic to his online store AND he also earns adsense money by allowing YouTube to place ads in his videos.
I think this could be great for you, hope you give it a go.
I will leave it at that for now but if you would like to talk to us 1-1, we offer sessions where we take a look at your store, identify the greatest issues holding you back, then provide solutions and advice. If you would like to book a session, you can do so here: https://calendly.com/ecomgeeks/1-1-session
We hope our response was helpful, if it was, let us know by giving us a thumbs up and/or marking it as a solution!
Best of luck!
Hi, I checked out your store and it looks like a great start. I think the key to getting people to convert is to keep working. Great that you're getting traffic and email!
To me, as I look at the products, the biggest challenge is not knowing exactly what you're going to get. If you're an avid reader there is a risk the book in the mystery box is something I've already read. How can I avoid that?
Also, is it a good value? How many books are in the box? Are they hardback or paperback? Are they new NYT bestsellers or are they old forgotten dogs?
My .02 would be to keep working on the descriptions of what is in the box. Keep the mystery while making it clear that it's going to be a great value.
- In the footer menu, fix the highlighted content marked in the below screenshot. Add privacy, return & refund policy in the footer. Add about us page too.
- On the product page, add multiple images of the product and add all the images of all the products that you are selling in a box.
- Give rewards to your customers. By offering rewards for completing actions like making a purchase or following you on social media, you show your customers that you care about how they engage with you and want to thank them for it. This encourages them to do it again in the future, transforming them into valuable repeat customers.
- Add exit-intent popup. Track when someone is about to leave your website and show the visitor an exit-intent popup with attractive offers and coupon code to complete the purchase.
- Retarget customers with the help of web push notifications and bring the customers back to your store to complete the purchase. Give them some offer.
To implement the above features/ customer engagement or marketing tools in your store, you can install the all-in-one Shopify app AiTrillion. This will help you to maximize engagement in your store and drive conversions. Bring all your marketing efforts to one place and don't bear the hassle of managing multiple apps in your Shopify store.
P.S- If you need help with setting up the features, feel free to email at firstname.lastname@example.org.
If you have any questions, feel free to ask.
I hope you are doing well! Have you implemented the suggestions and found the solution?
P.S- Free plan available, install AiTrillion for free here.
Looking forward to your reply!