Started my store 3 months ago 0 sales please review my store

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Tourist
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Please I need a feedback on my store as I started it 3 months ago, and I did a lot of Facebook and google ads but 0 sales.
Appreciate your help.
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Trailblazer
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Hi Riona,

 

I'm assuming this is your store: https://rionastore.com/

 

Here's my feedback:

  • The very first thing I notice is that the design isn't bad at all... however... the product selection is a little crazy. You're selling a medieval-looking beach cover up, a bull dog bluetooth speaker, and a portable nebulizer. The product selection is extremely confusing for the customer and, just as importantly, hard to market for you. 
  • Because of that, I would restructure the home page so that customers automatically get a sense of your niche. You could do that through a slideshow, a featured collection, etc. 
  • Keep your product titles, prices, and images consistent. That means using proper grammar, rounding your prices, and making sure your visuals are cohesive. This will all help build your credibility.
  • The product page isn't the best. You have a lot of images of different sizes. I would feature a few images in neat rows. There's also a space between the product description and the "Buy It Now" and "Add to Cart" buttons. It seems like you're pulling the customer reviews directly from AliExpress, which I don't recommend. Additionally, having that kind of review lengthens your page unnecessarily.
  • Instead of advertising just one of your products, how about offering free shipping or another type if discount? That will be more interesting to the average customer unless they were specifically looking for an automatic makeup brush cleaner.
  • Your return policy needs to be customized.
  • This is a super small detail, but it would be nice if the FAQ, privacy policy, ToS, and return policy were all formatted the same way. That is, same spacing, all caps to divide sections, etc.
  • Up to eight weeks for shipping could definitely deter a lot of people. I would not want to wait eight weeks for something to arrive to me. I know you're drop shipping, but have you exhausted your shipping options? 
  • Your website isn't very personalized in the sense that I don't know who I'm buying from. Establish intimacy and a connection with your customers. Convince them why they should purchase from you as opposed to someone else.

Hope this helps! Let me know if you have any questions.

 

Marketing Specialist @ ShipMonk
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Even with a good CTR or tons of traffic, if people are not buying then it's not the right traffic. Not all traffic is created equal. The one thing we tell each client is that you can get traffic of all kinds but that does not mean it's the right traffic for your store. I'll do a new post below on how we think about marketing an ecom brand. Here are some ways to make your store even better and make people want to purchase.

 

Homepage Feedback

  1. I would clean up the design of your homepage and make sure all your product images are the same size and dimensions and the same style/brand. Remove text and watermarks off images. This is going to help tie your site together

  2. I would remove the Automatic Makeup Brush Cleaner off the homepage

  3. Add links to your footer for about us and shipping policy. I didn't see these pages on your site and they are ones customers will look for

Product Page Feedback

  1. Add links to your shipping and return/refund policy on each product page

  2. Make a sizing chart page and link to it from your product pages and in the footer.

  3. I would really work on your product images as this is going to make or break your site

  4. Add a longer product description as this is how you convince someone to buy on your site. Plus it helps with SEO and ranking in organic search

  5. Add a section at the bottom of product pages to show your most viewed/bought items from the site. This can help increase your average order value

 

Your store just needs some tweaks to take it up a level.  Hope you found this helpful, if so please click "like" below to let me know.

We help ecommerce brands create, manage and scale profitable PPC campaigns across North America, Europe and Australia. We also help with Conversion Rate Optimization: TakeSomeRisk.com
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When our clients are looking to do paid ads on Google or Facebook. We recommend they start off on Google Shopping as you can target people based on what they are searching for. This means it's easier to get sales faster. You will need a Google Merchant Center and a Google Ads Account to run Google Shopping campaigns. After Google Shopping is working, we look at Facebook and setup a Dynamic Product Ads campaign on Facebook. 

 

Google Merchant Center
This is where you host and manage your products (SKUs), so you can use Google Shopping campaigns in your Google Ads (AdWords) account. You can add the Google Shopping app to your store and connect it to your Google Merchant Center... once you do this, you are almost set to run Google Shopping campaigns.

 

Google Ads (AdWords) Account
This is where you run and manage your Google Shopping campaigns from. You will need to connect your Google Ads account to your Google Merchant Center account above. Once you do that, you can run Google Shopping campaigns. Make sure you turn on Auto-Tagging in your account. Also, you can link your Google Ads account with your Google Analytics account... this helps make sure data is shared between them. Hopefully you have setup your Google Analytics account already. Make sure your bids are not to high and you have a good account structure.

 

Facebook Ad Account
If you have not, you should Setup your Facebook Catalog. That way you can run Dynamic Product Ads (DPA), which is remarketing/retargeting on Facebook and Instagram. When someone comes to your site and does not buy... you can show them an ad later on Facebook and Instagram. The DPA campaigns are always the best return on ad spend for our clients. It's good to start with site visitors or people who have added something to their cart/started checkout but have not bought anything.

Once you have that setup. You can see what is working and what is not working and grow the business. The above assumes you have setup your Facebook pixel and your have a Google Ads Conversion tag setup for your site too. That way you can track your sales. I would make sure to work on your product images before getting into Google Shopping. Hope you found this helpful, if so please click "like" below to let me know

We help ecommerce brands create, manage and scale profitable PPC campaigns across North America, Europe and Australia. We also help with Conversion Rate Optimization: TakeSomeRisk.com
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