Hi there everyone! Stolentoken.store is a new dropshipping store I have been working on, the design and what not has taken forever I barley just got to adding items, I know I have quite a few more items to fill up empty space but I was wondering what professionals think, I am still VERY new, and have made very few sales due to lack of marketing. I plan on opening with the new year and pushing my investments into marketing much more then currently. I want to make sure I did not miss anything and have been studying hard! thank you for your time :D
Great branding and great products! One comment - the featured image at the top doesn't really help you with converting visitors. It's not related to your niche and can confuse the first time visitors. It just doesn't communicate you are selling clothing - consider featuring one of your designs here, and add a CTA [call to action] inviting people to browse your collections and click further. This will help you improve your conversion rate and time spent on your site.
Thank you! And that's a good point, I will see about removing it, CTA? Like, a catalog? Or just show collections maybe? I'll give it a try! Any tips for marketing? I was thinking of running a few ads, maybe making a video or two about it, I have my account linked to Instagram and Facebook, just researching possibilities
Adding an image and linking it to one of your collections can definitely work.
I cannot advise you on the Facebook ads, as I don't use them myself, but they work if done right, and I've seen some great results.
When it comes to marketing, I always recommend optimizing your website first, in order to build fundamentals for Google to rank your pages from the start and show your site in the most relevant search results. The best way is to optimize your website for the most converting keywords, and also work on the backlinks.
Backlinks are important when marketing your website, although they are often overlooked. Backlinks are powerful, as they are permanent - they won’t disappear from view, like a social media post, after few days or weeks. Once created, a backlink works in the background on your website rank. While you won’t see the results right away, with the right backlink strategy, your website can climb the Google search results. The higher it gets in the results, the more people click on it and visit your store. Therefore backlinks are also a great source of relevant, organic and permanent traffic.
If you don’t have enough time to work on your SEO, or you’re not sure how to get started, consider investing in the monthly SEO packages. These are designed by Shopify SEO expert specifically to optimize the website content for the most profitable keywords and bring traffic that converts. SEO Monthly packages start from $50 USD per month and you can order your package today here: https://www.rockpapercopy.com/seo/
I would agree with Maggie. Allow me just 2 comments.
1. I would consider also working with Instagram influencers, but after you have set everything right (SEO, Ads, backlinks etc.)
2. In the items that you offer discounts, I would you suggest using a countdown app (i.e. only 4 items left)
I like the instagram influencers idea, I have thought about it but never have contacted anyone just yet. As for the second idea I know it makes conversions, but it simply is not the enviorment I wish to set up, I feel like it rushes customers into making desicions and then if they go back to the item and see the same timer it might offend them or ruin trust, I plan on doing a lot with this brand name and people returning is definetly a must! Thank you my friend.