It's been one month since I launched my online apparel store:
I've run Facebook and Instagram ads, created a Google Analytics account and set up Facebook Pixel. With all the marketing I'm doing I'm still not getting high traffic, though I do get daily visitors to my store. Even with the daily traffic, I haven't made one sale. Can someone please give me feedback?
I'd cancel all paid marketing for now. Your store needs some work. The great thing about your niche is you can fill your website with images of people smiling wearing your products. This gives the visitor a good feeling about your website and helps them envision themselves wearing your products.
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Overall of to a good start. Keep up the good work.
Victor's here, it seems like you've put a lot of effort into marketing. It's better to slow down & focus on your products & store design. I've spent a few minutes on your store & been hopeful that I can give you some recommendations which could help to improve the overall conversion rate of your store.
The favicon is missing, please consider to update this because it gives your site a distinctive identification that visitors will likely remember. You can take a quick look at how to add a favicon here.
The second thing is about Product Page, I love the clean look of each product images. I encourage you to add a review section under the product details so that your customers can leave you some nice words for your products. That's how you can gain customer trust & influence their decisions.
This part of navigation here should be improved, now it requires an extra click to reveal the options inside. I found a similar case here, you could check it out (https://community.shopify.com/c/Shopify-Design/Navigation-Hover/td-p/479469)
The spacing here on the mobile device is not good, please fix it. The "View All" button should be closed to the collections above it.
There are a lot of things you can experiment on the homepage. For example, the first banner should include a title & a button since a simple image can't say much about your brand & what you're selling. Please consider to tell more about your brand on the homepage, what you're selling, promotion section, featured product section,... You can take Etsy homepage as a reference. It will definitely take your homepage to a new level.
I hope my recommendations will help you in some ways. Feel free to let me know if you have any questions.
In order to bridge the huge gap between attracting visitor traffic and acquiring customer sales on your e-commerce store, you need to utilize your store potential to the fullest by following the below-mentioned tips as follows:
Wish the luck favors you this time! All the best.