Hello Shopify Community,
I would like feedback on my store and in particular the navigation, add to cart and checkout process. Also, anything else that stands out as an issue. The reason for my inquiry is I'm receiving really good traffic to my store, however the conversions are very low compared to traffic.
Hey there, @lmrobinson!
That’s a frustrating situation to be in. Getting traffic to your store is great, but now it’s time to figure out how to get those conversions to increase. Let’s see what we can do.
First, I want to tell you what you’re doing well:
I can tell you’ve put a lot of work into your store to make it look professional, and it shows. I see a site that is well put together.
I have concerns about three things:
In general, I would suggest looking at those heatmaps to see how far people scroll and where they click. It may help you revamp your homepage in a way that drives more conversions.
You have a lot of great information in your footer!
As I mentioned earlier, I like the simplification of your main navigation but I would still look at ways to improve to make it easier for people to find their products. It may be something like Home | New Arrives | Cookware | Food Preparation | Eco-Friendly. That’s just a wild stab at it, but you get the point.
Within the collections, there’s room for more filters, such as price, color, type of cooking tool, etc. Help them narrow it down.
On your product pages, there may be a bit too much text in your description. I would evaluate it through heatmaps or session recordings, which act like a DVR for your website. Either way, some editing may help find those areas to improve. I would add shipping information here as well.
You have reviews, which is great. And in general I found it very nice. For some products, such as the Fruit And Vegetable Slicer and Dicer, it may be good to include a video of it in action.
You’re on the right path here, Lorne. Your store just needs visitor behavior to lead you to what’s happening that’s stopping people from converting. You can SEE what those conversion barriers are and fix them quickly. It could be as simple as your banner not being clickable. If people are clicking on it, it’s an easy fix. Lucky Orange has heatmaps, session recordings and more with a free trial (no credit card needed) and plans that start at US $10/month.
I hope this helps, Lorne. Good luck!
Congratulation for your store.
I’ve gone through your store and found that there are quite a few things missing on your store which if added can really make a lot of difference to the user experience, conversion rate and your overall sales. Here is a page-by-page/sectional review of your site:
Hey @lmrobinson ,
I checked your website and it looks super neat and uniformity maintained. It's a great website! I would like to share a few feedbacks.
1. Add a currency setting, if you are providing international shipping services as well. Great on the fact that you'll be providing free shipping on orders above $50.
2. Add Wishlist to your website. They are a great way to alert your customers about a sale, and engage more traffic to your site. This will also help to bring back those customers who checked but didn't buy anything from your site. Also you can do more target oriented email campaigns.
3. Right now the main banner in your homepage has only a call-to-action and no header text. I would suggest you to add headings, which otherwise feels incomplete.
4. Adding product labels/stickers like Sale, Fast Selling, Free Shipping can help increase your sales by tapping into powerful psychological triggers such as scarcity, social proof, and urgency.
Do let mw know if you require any more help, I'm happy to be of assistance.