I have made some changes to my store & wanted feedback please? I haven't placed many ads yet (around 3 ads on instagram, decent traffic, not many sales). Traffic without advertising is around 150 visits per month. People don't spend much time on my store. I had lucky orange for a week & most people left after a minute or two.
I feel I've optimised for SEO, my store speed is now good too. Let me know your thoughts please
What audience you are targeting too? Have you added some specific filters like lookalikes or retargeting audiences?If you are generally advertising to any people basis on only on the country, you might be setting up things terribly wrong.
The card abandoned rates for any e-commerce store are generally upto 65% percent. Most of this people could be converted if they are reminded of there carts in advertisements. Try to create re-targeting campaigns to show people ads of products which they have left abandoned in there carts.
If you have enough of purchasers data, create lookalike audience of it to find people which might be interested in purchasing your store. This technique is called prospecting campaigns. Fb AI find very precised audience and promotes to people who will genuinely be interested in purchasing your products.
Try targeting lookalike of your past purchasers, this way you optimize campaign to find people with closest resemblance to people most likely to convert on your store. If you have significant abandoned cart, try retargeting campaigns. Most of sales for our clients comes in with this campaign. Try running prospecting campaigns for initial 30-45 days and once you have enough conversion start retargeting
Use this campaigns, we have seen our clients getting significant part of their sales by following below strategies:
You can also try this app Addyz. Its an ad automation and optimisation platform. It comes with predefined campaign strategies for full funnel audience targeting. This can make a significant difference in your advertising and improve your conversion rates, even with a low ad spend.
This is PageFly - a Free Shopify Landing Page Builder. I would love to share my thought for your store based on 5 years of providing solutions for over 90.000 active Shopify merchants and hope that my sharing will help you improve your store performance.
Your store has some good points:
However, I have some recommendations for you below:
1. CTA buttons
I think you should create an Animation effect when mouse over for your CTA button on your homepage that will help your customer know that this button is activated and they can click to redirect makes the action that they want. Because when I see these buttons, I have a little bit of concern that if I click on it, what will happen.
Secondly, the CTA buttons in the Feature Collection are obscuring product images. In this section, I recommend you use the transparence background color for the button that will highlight as well as your customer still can see full the image product.
Testimonials/product reviews are critical to users’ purchasing decisions. However, you should include both the rating average and the number of ratings in product list items. I can see you have added the review of your customers, but it only is 2 reviews and if I am your customer, I will want to see more. I think the various reviews and rating average will help your website is more reliable under the user view and your customer will make the decision on your website faster.
I choose the Chair collection to make some reviews below:
1. Rating stars for each product
Rating stars are critical to users’ purchasing decisions. Include both the rating average and the number of ratings in product list items will help your website is reliable under the user view and your customer will make the decision on your website faster. You can refer the Sephora's collection to know the way they add a star for their collection page like the image below:
2. Use Load more instead of Pagination
You should consider using the Load More button instead of switching to many pages because this will help customers easily compare many products and see the wide range of your collection.
I've are my recommendations for your store and it's really important to customize attractive and unique pages to increase conversion rate. In addition, What helps you to build your store more easily is a page builder. It would be a good choice for you to have attractive and powerful pages quickly and you will have lots more time focusing on marketing strategies, so you can consider checking PageFly.
If you feel my answer helpful, like it or give it a thumb up. Let me know if you have any questions.