Would love some feedback on my www.storefouronefour.com
In a month i've had around 250 visitors to the site and three add to carts but no sales. Is the pricing too high? Is the layout too "dropship", im a bit stuck. Any help is good help please :)
I'm also wondering if the name is too vague? If i changed it i'd need to make a new facebook page and that might set me back a bit no? Should it be something more relevant to jewellery?
Thanks for sharing your page.
I think you are right to be fearful of it looking too 'dropship'. It's a hard nut to crack when you are sourcing your products/images from multiple suppliers. My advice in this regard is to learn how to (if you don't already) uniformly size all the product images you are going to use. This will remove one of the biggest giveaways... uneven spaces and janky titles all over the place.
Here is a store i am currently working on in my spare time: www.byasena.com it is ofcourse a dropshipping store but I have tried my best to disguise that fact with organisation and only pulling images from one supplier to keep it all cohesive.
P.S. No i don't think obscure names are bad.. it adds to the... uniqueness :)
Hey Store Four One Four,
A home button should be added to the dropdown to ensure its completeness and logicality. Central banner should be added below the logo and the dropdown to ensure a more professional and decent site look. The "Collections" should be shifted below the central banner accordingly. Other significant changes to be made for store improvement are as follows:
May the store become capable of converting visitors to customers in the coming time.
Hi Emmalou !
Cool shop! I could see this doing well, especially with your audience coming to your store. It doesn't sound like traffic is an issue. I’ve gone through your store and found that there are quite a few things missing on your store which if added can really make a lot of difference to the user experience, conversion rate and your overall sales. Here is a page-by-page/sectional review of your site:
Header & Footer :
Customize your header and footer with specific functionalities. Now the header is to wide and the proper logo must be there so that your header potion looks professional. Also your header must be sticky header with proper navigation so that client can search your product easily. Your header should offer a search bar where people can type in the products they’re looking for. Example of Good Header
Also, create a slide out cart, a cart icon with item calculator and let your social links open in a new tab so your customers don’t have to leave your store to check your social media pages. Add Policy pages in your footer section for the store security purpose and your newsletter must be highlighted so people who follow your brand can subscribe to receive more updates.
Home Page :
A lot can be done to your homepage to make it more informative & attractive. Add hero banner with prompt CTA buttons that syncs well with your store theme & branding. This banner should include info like free shipping, offers/deals like 50% off, etc. Below the hero banner, create categories for all your products in a slider that engages customers. Your Unique value proposition should be highlighted on your homepage. Add testimonial carousels, announcement bars, product slideshows, featured collections, display instagram feed and make your homepage SEO friendly to increase your site traffic and conversions. Example of Nice Home page
Collection Page :
Your customer views this page to have an in-depth view of the products and services you offer. Make sure this page has a creative banner to enhance the visual appeal of your store, product reviews of all the products in your store, infinite scrolling to increase page views,,2nd image on Hover,announcement bars for highlighting promotions, events, deals and product labels like % off, ‘New Arrival’, ‘Sold Out’, etc. Example of Good Collection Page
Product Page :
Add interactive and user-friendly features like custom swatches, product zoom in, product reviews, unique product titles/descriptions, cart drawer and a sticky cart with a sticky add to cart and buy now button. Example of Ideal Product Page
I’d suggest you to try our all-in-one app, MS Complete Cart Customizer that also includes the Sticky Cart feature where your customers can easily see the total number of items in their cart right on the product page. This improves user experience as they don’t have to go back and forth from the product to the cart page and vice versa.
Cart Page :
Maybe offering gift wrapping on your cart page, allowing your customers to choose their preferred delivery date and time, include security trust badges and add notes like special delivery and packaging instructions can make them trust and love your brand way more. You can also install the all-in-one MS Complete Cart Customizer app If you want to get all these features and more in 1 app so you can easily reduce cart abandonment & improve conversions.
This page is the final step before your customers check out from your store so it should be as impressive as any other page on your store. Example of Good Functional Cart Page
Integrations on your store :
How do you plan to monitor your site performance and track conversions?
Simply set up and integrate Google Analytics, Facebook Conversion tracking and Google Search Console with your store and get to know who is visiting your store, their demographics, which of your Facebook page viewer converts into your buyer and your store’s ranking, impressions & clicks on Google.
Besides these tracking methods, make sure the following is included on your store:
Hopefully I managed to help you. Hope your store starts getting sales and conversions very shortly.
Good Luck :)
MS Web Designer | Task4Store
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there has already been great feedback here, so I just want to add a couple of points:
Wish you the best of luck!
Hi @emmalou ,
As most of the points are already covered by other fellow members so here's one point that you may want to think about adding product reviews. Reviews are essential for any eCommerce store as it helps sell more and creates immediate trust with shoppers. Be sure to check out our review app.
Hope this helps :)
Turning More Shoppers Into Customers
Overall a great site but some tweaks I would look at is...
Product Page Feedback
Your store just needs some tweaks to take it up a level. Hope you found this helpful, if so please click "like" below to let me know.