Congratulations for your store!!
I’ve gone through your store and found that there are quite a few things missing on your store which if added can really make a lot of difference to the user experience, conversion rate and your overall sales. Here is a page-by-page/sectional review of your site:
Hi @DHiggins514 !
Congrats on your store and I wish you good luck!
Your website looks so familiar to me. I have seen such a design and hero banner image in another Shopify shop. I recommend changing the image.
I like how you divided your products by collections, so it is a very user-friendly store.
1. 90% of people read reviews before purchasing an item. I personally do not read the description too much, I go straight on to the reviews section because that is social proof. In my opinion that is essential for every site. I highly recommend (almost insist) and adding that feature on your site. You can use Growave for that, it offers automated emails within the Reviews feature as well.
2. Social media has become a huge thing nowadays. I highly recommend taking advantage of that and adding Instagram galleries on your homepage. It will help drive traffic from your site on to your account and vice versa.
3. Implement an opportunity to log in and sign up using Social Media account. We all have accounts at least in one social media. And if I have an opportunity to create an account just with one click, I will do it. having an easier way to Sign in will help you gather customer base. The most valuable thing for a company is the customer.
For adding the functions above you can several apps. However, if you want to get all of them at once just with a couple of clicks, try Growave.
We have 6 great features -Reviews, Wishlist, Rewards, Social Login, Instagram, Discounts, etc.
There is a free plan available.
Hopefully, I managed to help you. If so, please let me know by liking this post.
Cal here from Shopify, thanks for reaching out to us. Can you give us a little more information about your current marketing strategy? Have you developed some marketing personas to ensure you are targeting the correct audience?
What market research did you conduct to ensure there is a demand for your products among that target market?
Have you tried to optimize your SEO? Have you considered creating a blog that tackles some of your customers' pain points? By doing so, you will be directing the right sort of traffic toward your store.
Welcome to the Shopify family, and congratulations on your store.
Your store looks pretty great on the first look, good job. I have a few observations to add:
I hope this advice helps out. Hoping for more sales in your store!