Hey there, @ZoeLite!
It’s difficult to not get any sales even though you’re getting visitors. Let’s see what we can do.
Side note: This is for www.zoelite.com. Your link actually led to https://accessoriesbydab.com/.
Whenever there’s an issue with traffic but no sales, there are usual suspects:
- Target audience. Are you driving the right people to your store?
- Website: Is there anything preventing someone from being interested in your products and then converting?
The first issue can be a little tricky. You can use multiple tools, including Google Analytics, social media platforms, and visitor behavior like heatmaps (to see where people click) and session recordings (to watch what happened in a visit) to evaluate how different traffic sources engage differently with your website.
Pay close attention to device type and behavior. Mobile may make up a larger portion of your overall traffic but ends up being a lower percentage of the converting traffic. That’s important as you go into your store to figure out what to change and helps you focus on your priorities.
Finding issues with your website is the next step. The first thing to look at is the first impression. For me, I don’t know what you sell. You have high quality hero images, but it’s not clear what you sell. From the hero image, it looks like you sell computers. But when I look around, you sell a little bit of everything.
So let’s break this down.
Overall look:
- Your homepage looks nice, but there are some things that stand out. Your hero image would be better as a static image instead of rotating images, and I would test different images. Again, if someone doesn’t know what you sell, they aren’t going to stick around to find out. Click heatmaps will help show you where people are clicking (or not) and how they are using your homepage.
- Banner: For your banner, make sure it 1) stands out, 2) is linked and 3) has a message that encourages engagement. Being open about your shipping delays is a great thing, but at this point in COVID, it’s not playing as big of a role. I would use it to promote a discount or shipping deal instead that links to your All Products collection.
- There are some consistency issues. It’s Men’S Clothing but the product may b e Mens Design Print Jackets Casual Slim Fit Suit Blazers. Go over everything with a fine-toothed comb for grammar and formatting.
Navigation:
- Originally, I liked your simple main navigation.It was straightforward, but then I opened your All Products drop-down. You have 13 collections! When I look at them, I see a lot of areas to condense them. For example, you have Electric & Electronics, Phones & Accessories, Computer & Networking and Robots (paired with toys). Could you combine most of these into electronics & phones instead?
- The reason this is an issue is that it doesn’t give you options for expanding it on your main navigation instead of relying on a drop-down. I would be interested to see what click heatmaps and session recordings show you about how people navigate across your store.
- Questions: Why are people coming to your store? What are they hoping to find? Are they searching for a product, or are they getting lost in your site?
Collection & Product Pages
- There seems to be some issues with your collection organization. For example, in Men’s Clothing, there were sunglasses and beach towels. That’s a serious issue that could be causing some people to be frustrated and leave.
- Filters would be helpful here. I’m talking about filtering by cost, rating, material, style, etc. Make it easier for a visitor to find a product.
- Keyword stuffing is prevalent on your product names! While this may seem to help with your SEO, it doesn’t. Go over your product names to keep it more consistent with your brand.
- On your product page, reiterate your shipping costs. I found that your Size drop-down was “Size 3” instead of just Size.
- Speaking of sizes, make sure they are in the right order. It’s frustrating to have the sizes jump around. For the “Mens Design Print Jackets Casual Slim Fit Suit Blazers” product page, the order is: 2XL | 3XL | L | M | XL.
- Remove the images below your ordering information on the right or add it into the rotation of product images. It’s pushing down important information like the sizing chart.
- Update the description. This is the dropshipping description that doesn’t help your visitors. Customize this with the information that people WANT to know, like material or care instruction.
- For your sizing chart, there needs to be more information. BUST is typically a women’s measurement rather than a men’s measurement. For me I would replace this with CHEST instead.
- Don’t forget about reviews! You need to have reviews and the option to leave a review. Avoid the temptation to port over only five-star reviews from the dropshipping company; you want realistic reviews that help visitors evaluate 1) the product and 2) your site.
You’ve put in most of the hard work, and now you can go the extra step to make the site shine. Visitor behavior is going to help you evaluate your website in a way that lets you see what visitors experience and what’s causing them friction. Lucky Orange has heatmaps, session recordings, live chat, polls and more with a free trial (no credit card needed) and plans that start at US $10/month.
I hope this helps! Good luck!
Cheers - Danny
