Can someone please look at my store and tell me what could be the cause of not getting sales? I am getting lots of visitors from my social media pages, especially the Facebook page but not converting. No sales. Can someone help me, please? The page is www.zoelite.com
Secondly, I am concerned about the sitemap, I have not submitted it to google just because I am running the business from my apartment on the 8th floor building in Spain. How can I go about this, hence it will be seen by customer´s and I am afraid they will not be confident buying after finding out that the site those not have a location. Please, what should I do?
Solved! Go to the solution
This is an accepted solution.
Hey there, @ZoeLite!
It’s difficult to not get any sales even though you’re getting visitors. Let’s see what we can do.
Whenever there’s an issue with traffic but no sales, there are usual suspects:
The first issue can be a little tricky. You can use multiple tools, including Google Analytics, social media platforms, and visitor behavior like heatmaps (to see where people click) and session recordings (to watch what happened in a visit) to evaluate how different traffic sources engage differently with your website.
Pay close attention to device type and behavior. Mobile may make up a larger portion of your overall traffic but ends up being a lower percentage of the converting traffic. That’s important as you go into your store to figure out what to change and helps you focus on your priorities.
Finding issues with your website is the next step. The first thing to look at is the first impression. For me, I don’t know what you sell. You have high quality hero images, but it’s not clear what you sell. From the hero image, it looks like you sell computers. But when I look around, you sell a little bit of everything.
So let’s break this down.
Collection & Product Pages
You’ve put in most of the hard work, and now you can go the extra step to make the site shine. Visitor behavior is going to help you evaluate your website in a way that lets you see what visitors experience and what’s causing them friction. Lucky Orange has heatmaps, session recordings, live chat, polls and more with a free trial (no credit card needed) and plans that start at US $10/month.
I hope this helps! Good luck!
Cheers - Danny
Hi @ZoeLite !
Welcome to Shopify and I wish you good luck!
Use a referral program that will encourage your existing customers to share your products with their friends by giving discounts if the latter have purchased something from your store. With referral programs it is important to carefully set up so that you are not giving huge discounts and not getting anything back. [I recommend using one by Growave., because it is safe and it is integrated with 6 other marketing features (Reviews, Wishlist, Rewards, Social Login, Instagram, Discounts, Referral, VIP tiers) for better performance.
Hopefully, I managed to help you. If so, please let me know by liking this post.
Overall your store looks good. Here are few things we think you may need to re organize:
1. About your store design: Your store is bright and clear. But you may want to add your outstanding collection instead of showing all of your collections for the purpose of impressing customers at first look and getting them purchase for your best sellers.
2. About advertisings: You may want to try other platforms that target RIGHT audience for your products. As we see, your products - headband can be also targeted on Instagram You should try to promote on this platform to get more visitors.
3. Testimonials: You should also add testimonials to your store in order to build trust for them to attract customers. Other customers' reviews prove that your store and your products are qualified enough, so that they can impact on others' purchasing decision. You can use review tool, like Judge.me, Yotpo, or Ali Reviews to do that, they import and customize review to be displayed on your site the way you like. The more good reviews you have, the higher chance you get to boost your sales.
Overall, you should consider these ways, hope they can help you to improve your conversion rate!