Hi. here is my store: https://bandicobaxter.com/
I have spent about 600 on facebook ads and 300 on google shopping actions. Been getting traffic but only 3 conversions. Are there any changes I should make to the site? Anything I should be doing better?
Google Shopping Actions, is very new and this is only available on certain Android devices, Google Assistant and Google Express (indirect sales).
You should be advertising on Google Shopping and optionally depending on your intent Google Shopping Showcase Ads.
Hope this helps.
Hope following suggestion will help you:
1. Optimize your page loading speed for Mobile
2. Go for other design
3. Do dynamic remarketing
4. Add Testimonials
5. Optimize your product page with more information
There are other areas you need to work. Need help please meet our expert here: https://www.mswebdesigner.com/
Thanks & Regards
MS Web Designer
I think the bounce rate in your store is very high make sure your site loads quickly, whether on a computer or a mobile device. Your biggest threat isn't a competitor, it's the back button. If your website loads too slowly, customers won't wait around. They'll go elsewhere.
To reduce bounce rate you can add loyalty points and referral, it increases repeat purchase and customer lifetime value with points and rewards that give customers more reasons to return to your store. Encourage them to Share and Refer their friends to your store. It will help you to collect & display customer reviews, photos, and Q&A, to increase your trust as well as conversion rate.
You can use web-push notifications. Web Browser Push Notification is undoubtedly an effective marketing communication channel and what sets this apart from other marketing methods is that it is not restricted to marketing and promotional purpose only. It can be used to deliver useful information, abandoned cart alerts, order status updates, product back-in-stock alerts, etc.
Give try to some engagement tools once you bring the traffic from ads you need to engage the traffic or else it will lead to a high bounce rate. Make use of advanced email marketing, loyalty rewards, reviews + Q&A, web push notifications, workflow automation, smart pop-ups, announcement bar, chatbot, product recommendations. Make use of artificial intelligence to reach your customers. I can suggest more if you need.