Hello, I have had my Shopify store now for about a month. I have been running FB ads and am getting a lot of traffic but no conversions. I fear that my store may not be attractive enough, trustworthy looking or the layout may be incorrect. It is a General store with no specific niche. If you could review it and let please give me feedback on it as to how I can make changes for more conversion. Thank you in advance for your assistance.
Hello @MarcusNoll please share a link to your website. I'll take a look and share some feedback on it.
Hi @MarcusNoll I analysed your website and it seems to have passed basic website optimisation tests. It's mobile friendly and fonts are legible on mobile devices. A few things which were missing though:
1. Tracking users with Analytics and Webmaster tools. You need to know what's drawing users to Mikn and where they're coming from. I'd advice that even if you're not looking for detailed analytics, it'll be helpful to install one Analytics service on your website to give you insights.
2. You should carefully think about how you're doing customer engagement. Engagement on Mikn should primarily be about understanding what your customers are looking for and showing them relevant inventory from your store. That way when there's an intent-ready traffic (customers willing to purchase), you show them those items which are relevant to them - to directly lead to conversion. You should find apps which help you get these done.
3. Twitter account for user engagement. Mikn doesn't seem to have a Twitter account. Is that by choice - as part of your user engagement strategy? Twitter is a great place to share your content - which means people who find value in your product offering will connect to you.
Let's try out these first 3 and see what happens next.
Keep me posted!
Store optimization plays a primary role in enhancing the overall conversion rate of the store. However, if the store is not properly maintained then, it might receive some traffic but the sales rate might be very poor. So, my suggestions for store improvement are as follows:
May the store optimization yield you a lot more sales.
Hi MarcusNol ,
I’ve gone through your store and found that there are quite a few things missing on your store which if added can really make a lot of difference to the user experience, conversion rate and your overall sales. Here is a page-by-page/sectional review of your site:
Customize your header and footer with specific functionalities. Your header should offer a login, smart search where people can type in the products they’re looking for.
Also, create a slide out cart, a cart icon with item calculator and let your social links open in a new tab so your customers don’t have to leave your store to check your social media pages. Your footer section is too broad it need to be more streamline with secure badges and useful links. You’re about us content need to be minimize and for more it need to anchor to About Us Page.
A lot can be done to your homepage to make it more informative & attractive.
Your Unique value proposition should be highlighted on your homepage. Add testimonial carousels, product slideshows, featured collections, display instagram feed and make your homepage SEO friendly to increase your site traffic and conversions.
Your customer views this page to have an in-depth view of the products and services you offer.
Make sure this page has a creative banner to enhance the visual appeal of your store, infinite scrolling to increase page views, 2nd image on hover and product labels like % off, ‘New Arrival’, ‘Sold Out’, etc.
Add interactive and user-friendly features like custom swatches, product zoom in, unique product titles/descriptions, Related Products , cart drawer and a sticky cart with a sticky add to cart and buy now button.
Maybe offering gift wrapping on your cart page, allowing your customers to choose their preferred delivery date and time, include security trust badges and add notes like special delivery and packaging instructions can make them trust and love your brand way more.
You can also install the all-in-one MS Complete Cart Customizer app If you want to get all these features and more in 1 app so you can easily reduce cart abandonment & improve conversions.
This page is the final step before your customers check out from your store so it should be as impressive as any other page on your store.
Integrations on your store
How do you plan to monitor your site performance and track conversions?
May the store improvement help you to convert visitors to customers very soon.
Good Luck :)
MS Web Designer | Task4Store
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You need to engage your visitors coming on your site by giving loyalty reward points which will increase repeat purchase and customer lifetime value. You can add a chatbot to make sure you never lose any of your customers. You can add web push notification which will help you to retarget your customers anytime even when they are not in your store. This will help you to run your store smoothly and decrease the bounce rate and will capture your visitors and convert them into prospective or paying customers. You will be able to retain your customers for the long term.
If you want to implement all these I would suggest you to install AiTrillion.com It has all the features in a single app and is a fully integrated app. It is all in one Shopify app. Plus you don't need to install multiple apps. You can check it out. I am sure you will find it useful.
I love the variety of great and unique products that you have on your site. One suggestion to increase conversions on your website is to offer buy now, pay later options for customers to increase conversions, increase average order value and reduce shopping cart abandonment. These installment options are becoming especially relevant for fashion merchants and about 90% of retailers are looking into installment options today.
Here is a little more information and how to get started.
Hope this helps!
Cal here from Shopify, thanks for reaching out to us. I can see you have received ample feedback on the site design and the user experience of the store. Instead, I want to know a little more about the business itself. How did you validate the demand for your products? What niche are you attempting to target? In a typical marketing campaign, how are you targeting people who are both interested in pet products and fitness gear? It seems you are trying to target wildly different customer segments.
Have you created some marketing personas for your business? These will help you focus on who your customers are and how you can best target them.