Hi, I recently started Shopify store I I decided to sell a trending object. A fortnite Backpack. I have plant to expand it into merch and such but I would love everyone to go and review it. Be honest with me and tell me what’s wrong and what I can improve on.
My website: www.backpacksumo.com
Where your visitors are find your store contact details ? I suggest you can provide your store contact details it helps for your store visitors to reach you easily.
I would echo the sentiments from the two comments above. Jason's especially as you wouldn't really be able to run a sustainable business without the proper licensing. One other thing I did notice was the Instagram icon in your footer is not linked up to your Instagram profile and brought me here.
Once it's linked up something to consider looking into is organic Instagram engagement. Especially with a topic like Fortnite, which has an established audience. Getting involved in conversations and engaging with Fortnite fans without making the hard sell will help create an audience for your store specifically. You can listen to a podcast going into more details of a successful store owner doing this here.
There's huge demand for Fortnite merchandise at the moment. If you manage to get a licence your store will definitely take off.
Before you get a license I would sell non Fortnite branded items that would appeal to Fortnite gamers. Something like this:
Please get legal advice before selling these products, it's better to be safe!
I would highly recommened you read: 5 Mistakes New Store Owners Make That Lose Them Sales, to give you the best chance of success.
I hope this helps,