Store Tips, Low conversion rates

Solved
Bryce5
Tourist
8 0 2

So my store is relatively new. I started selling LED lights and branched out to more in the category with cosmetics and beauty supplies. However, with 90-120 visitors a day I still get little to no sales. How do I raise my conversion rate and what am i doing wrong? I also have used ads on facebook and instagram, setting interest in beauty and makeup. And for the Makeup bags i did Beauty with also interest in Travel and i got no sales on then. My website is https://www.coloredringlights.com

 

please help me raise my conversion rate, thank you 

JonWright
Shopify Partner
731 107 317

This is an accepted solution.

I'd say put your customer hat on and start thinking that way.

Would you buy from:

- A site who's logo doesn't match their domain name

- A site who's email address doesn't match either their domain name or their logo and is a gmail account (ringlightsled@gmail.com)

- A site that doesn't have an about us page that tells me who I am handing my money to

- A site that doesn't tell me where it is based/no address

- A site that doesn't give me any idea of delivery times

- Has spelling mistakes

- Gives me very few details about the product I'm buying

- Has inconsistent product selection e.g. that say "color" when it should say "size" or "diameter" (https://coloredringlights.com/collections/ring-lights/products/usb-ring-light-led-selfie-ringlight-p...)

- etc.

 

Your site falls foul of all of the above so you need to sort out those trust issues.

 

I would also say your overall site design needs work and I wouldn't personally have every single product on sale at a huge discount (again makes it look untrustworthy)

Sorry if this all sounds a bit harsh.

If helpful then please Like and Accept Solution
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Bryce5
Tourist
8 0 2

I’d like to start off by saying, You were harsh but I LOVED IT because now I know what needs to be done to improve. Thank you so so much! Also where were the spelling mistakes you noticed?

JonWright
Shopify Partner
731 107 317

Glad you took it the right way

The spelling mistake was "Material: ABS plastic, pp plastic, carbon steel, aluminiu" on this page https://coloredringlights.com/collections/ring-lights/products/usb-ring-light-led-selfie-ringlight-p...

Also forgot to mention you need to review your privacy policy page. You still have all the default guidelines in it e.g. "[INSERT ANY OTHER PAYMENT TYPES ACCEPTED])" there are quite a few of those on that page.

Also "Main Material: Oxford" here https://coloredringlights.com/collections/makeup-bags/products/waterproof-portable-zipper-cosmetic-b... . I think you mean "Oxford Cotton".

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Bryce5
Tourist
8 0 2

Awesome. So you think if I fix all these problems, and modernize the layout of my store better the conversion rate will rise a decent amount? Do you think people will buy those products at a decent rate? This is my first store so I’m not sure what products are great and how great mine really are.

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GTLlighting
New Member
1 0 0