Store Tips, Low conversion rates

Solved
Highlighted
New Member
8 0 0

So my store is relatively new. I started selling LED lights and branched out to more in the category with cosmetics and beauty supplies. However, with 90-120 visitors a day I still get little to no sales. How do I raise my conversion rate and what am i doing wrong? I also have used ads on facebook and instagram, setting interest in beauty and makeup. And for the Makeup bags i did Beauty with also interest in Travel and i got no sales on then. My website is https://www.coloredringlights.com

 

please help me raise my conversion rate, thank you 

0 Likes
Highlighted
Shopify Partner
723 107 279

This is an accepted solution.

I'd say put your customer hat on and start thinking that way.

Would you buy from:

- A site who's logo doesn't match their domain name

- A site who's email address doesn't match either their domain name or their logo and is a gmail account (ringlightsled@gmail.com)

- A site that doesn't have an about us page that tells me who I am handing my money to

- A site that doesn't tell me where it is based/no address

- A site that doesn't give me any idea of delivery times

- Has spelling mistakes

- Gives me very few details about the product I'm buying

- Has inconsistent product selection e.g. that say "color" when it should say "size" or "diameter" (https://coloredringlights.com/collections/ring-lights/products/usb-ring-light-led-selfie-ringlight-p...)

- etc.

 

Your site falls foul of all of the above so you need to sort out those trust issues.

 

I would also say your overall site design needs work and I wouldn't personally have every single product on sale at a huge discount (again makes it look untrustworthy)

Sorry if this all sounds a bit harsh.

If helpful then please Like and Accept Solution
0 Likes
Highlighted
New Member
8 0 0

I’d like to start off by saying, You were harsh but I LOVED IT because now I know what needs to be done to improve. Thank you so so much! Also where were the spelling mistakes you noticed?

0 Likes
Highlighted
Shopify Partner
723 107 279

Glad you took it the right way

The spelling mistake was "Material: ABS plastic, pp plastic, carbon steel, aluminiu" on this page https://coloredringlights.com/collections/ring-lights/products/usb-ring-light-led-selfie-ringlight-p...

Also forgot to mention you need to review your privacy policy page. You still have all the default guidelines in it e.g. "[INSERT ANY OTHER PAYMENT TYPES ACCEPTED])" there are quite a few of those on that page.

Also "Main Material: Oxford" here https://coloredringlights.com/collections/makeup-bags/products/waterproof-portable-zipper-cosmetic-b... . I think you mean "Oxford Cotton".

If helpful then please Like and Accept Solution
0 Likes
Highlighted
New Member
8 0 0

Awesome. So you think if I fix all these problems, and modernize the layout of my store better the conversion rate will rise a decent amount? Do you think people will buy those products at a decent rate? This is my first store so I’m not sure what products are great and how great mine really are.

0 Likes