Store feedback for July

[DaveJuly]

Hello,

My name is Dave. Founder of July. I would appreciate any feedback on my store.

gojuly.com

According to the Shopify app I am getting a lot of traffic, but basically no online sales. Not sure if these are bots, or real people visiting our store, but it is frustrating to say the least.

Anyway, I started July about 2 years ago as a personal outlet for my design ideas. We are based in the the San Francisco Bay Area. USA. We have done well at local craft shows, but the online world has been tough. If you had any ideas for my store, and online presence I would greatly appreciate it.

Looking forward to your feedback. Thank you!!!!!!!!!!!

Dave
Founder
gojuly.com
@july.goods

[MS-WEB-DESIGNER]

Dear Dave,

Congratulations for your store!

Hope following suggestions will help you

• Improve your logo.
• Add predictive search feature
• Have a clear header bar to help users locate the products they're looking for. Example of Good Header
• Open social profiles at new tab,add newsletter sign up and remove "powered by shopify" at footer
• Add Custom Slider(Hero banners) with Call to Action
• Overall Font, Color, Spacing, Alignment need to adjust
• Balancing color, font and images etc. - Maintain the same or similar colours and fonts throughout your store to keep your branding intact.
• Add Trust Badge
• Highlight your USP
• Human Touch : About you and your business - Highlight what makes you different and personalize your offerings when you write about your brand in a custom About Us section.Example of Nice Home page
• Add Featured / Bestseller products at home page
• Add Testimonials at homepage
• Add Sticky Buy now or add a cart button , Sticky cart - A sticky cart icon or sticky checkout bar reduces cart abandonment and engages the customer in your store.
• Banner adding on Collection page - Make your collection page stand out with interesting & creative collection banners. Example of Good Collection Page
• Add Promotional banner on collection page - You can show images of featured, bestseller or popular products on the collection page banner.
• Add Product filter for easy navigation - Categorize & filter products by their size, colour or type so users find product to product navigation easy.Example of Ideal Product Page
• Do Cart Page Modification : discount code , Gift wrapping , additional cart notes , delivery date picker, i agree with terms and conditions, trust badges, etc. - Personalize your customer's shopping experience with these features on your cart page.
• Do some On page SEO and Index all your product at Google

[RichardNguyen]

Hi @DaveJuly

After spending few minutes on your homepage, I have some recommendations that you can apply to boost up your store.

1. Make header sticky

This would be more convenient for all users if they're scrolling up and down in your store. They still can access to another section during surfing and easily checking what inside Cart right now or searching for a specific item.

2. Hero banner

For the first time I access into your store, I don't know exactly what type of unique products that you are selling, T-shirts or Wall Art. I would recommend you add a hero banner for customer to easier know what exactly you are selling. A call-to-action button  inside hero banner could be a better way to boost your conversion rate.

On homepage, you should only display some products on sale or top-selling products, you don't need to spread out all of products you have cause it will be listed in product's listing page.

3. Add subscribe section

For anyone want to follow your store to keep notified about promotions, new products,... you can add a form filed for them to subscribe.

Hope that my suggestions may help you in some way. Furthermore, you can check this article to know how to optimize your homepage.

Cheer!

[ui-gab]

Hey Dave, 

I agree with the other posters here to fix some of those issues. But right now we can only point out things we see.

There's a lot of the process we can't see.

My advice is to start tracking your data and then make the changes and see if it impacts your metrics. You need to look at it from different perspectives not just conversion rate, but bounce rate, time on page, cart abandonment rate, and product detail view rate at the minimum to understand what can be improved. We also do video replays, so you will be able to collect replay videos of your customers, journey through your website to know who, why, where your customers are dropping off. Time to stop doing guess work.

If you would like, I can provide a free analytics consultation which involves:

• getting you started on tracking data
• taking a deep dive into your data: look at where your traffic comes from, what they do on site, why they might be dropping off
• identifying metrics and areas that could cause issues
• working together to see what we can improve to bring up that conversion rate
• at the end of the day you know your market the best, but I can help to provide key insights and a second opinion on what could be improved

If you are interested just send me your email in a private message and we can work together more efficiently via email. 

If you have any questions, I'm open to being fully transparent. I'm really just looking for some positive reviews for my app.

Cheers

[DaveJuly]

Hi. Thank you so much for your advice. Good points. I have added the trust
badges and will get to the others asap. Really appreciate your help!!!!!

Dave

[DaveJuly]

Hi. Thank you so much for your advice. Good points. I have added the hero
banner and will get to the others asap. I really think I need to upgrade my
Shopify theme template. Really appreciate your help!!!!!

Dave

[Growave]

Hi @DaveJuly !

Welcome to Shopify and I wish you good luck!

1. Clear CTAs - help to show what to do next. Hero banner on your homepage is a key to make a connection with every visitor. You should clearly communicate what your website is about.
2. Branding - clearly show your company branding. Logo, brand colors, brand fonts - should be the same across websites, emails, and social profiles. A key part of building your brand is making it recognizable. 
3. Social proof - an incredibly powerful sales and lead generation tool. 
4. Engaging images - you need them on your homepage to give visitors a sense of what your business is about. Images help you to tell a story and show visitors what they can gain from your product. For a product website think about how images can convey the value of your product and help your visitors to achieve their goals.
5. If your website doesn’t have a blog already, make creating one a priority. But if you have a blog, it gives people a reason to keep coming back. Blogs also help improve your SEO because you’re constantly adding new content to your page.
6. Try adding SEO related high search keywords in your title and product description so that it will be very easy to market your products and display them at the top in google search.
7.  Homepage designs guides your visitors around your website. To engage visitors you need to work on homepage layout design.  Include trust indicators on the homepage. Homepage content should be strategically decided.
8. Imagine if you saw something that you quite like in the store, however you want to browse more, get more options, and then choose the best one. That often happens to me, because I am indecisive. That is when Wishlist comes in handy. Since you have a lot of products on your site, I recommend adding that feature to improve the user experience on your site. Besides, if the items on the wishlist have not been purchased, automated emails will be sent out as a reminder.
9. Implement an opportunity to log in and sign up using Social Media account. We all have accounts at least in one social media. And if I have an opportunity to create an account just with one click, I will do it. having an easier way to Sign in will help you gather customer base. The most valuable thing for a company is the customer
10. The items on your store are something that will most likely be purchased by one person several times. For better customer retention I recommend using Rewards program by Growave, that will give out various discounts depending on how much a person has spent on your store or how many actions he/she has completed (left a review, shared the site, created an account, etc.)

11. Use a referral program that will encourage your existing customers to share your products with their friends by giving discounts if the latter have purchased something from your store. With referral programs it is important to carefully set up so that you are not giving huge discounts and not getting anything back. [I recommend using one by Growave., because it is safe and it is integrated with 6 other marketing features (Reviews, Wishlist, Rewards, Social Login, Instagram, Discounts, Referral, VIP tiers) for better performance. 

    Hopefully, I managed to help you. If so, please let me know by liking this post.