I'd love to get feedback on my store. At the moment I'm concerned about bouncerate - we are getting c. 60% bouncerate on our landing page (small traffic sample, but still). I'd love to see that come down, and I'm wondering what I could do to improve it. We have a decent conversion rate (>2.5% last week) but if we can just slow people down that would help too.
Site is: www.rowdykind.com
As per my opinion, you need to create a some urgency and social proof on your store. You can use an app that provides you tools like a countdown timer, limited offers and even social proof.
For example, I'm sure you've seen how amazon creates urgencies in sales by showing the number of products left, upcoming sales, or drive sales by showing how quickly they have to order an item to get quick delivery, right down to the minute.
If you want to sell more, boosting the sense of urgency in your marketing is the way to go.
Making people feel as if they’re about to miss out on or lose a great opportunity is a powerful way to drive conversions.
One parting tip: like many other techniques, the urgency is best used in moderation. Don’t try to put pressure on your potential customers all the time, or they’ll stop taking your offers seriously.
Instead, focus on periodically offering great deals that really are limited.
I'm providing you some app links that might be useful.
Agree with the recommendation shared earlier. With only two products (both of which are similar), it can be a challenge to cast a broad enough net to appeal to different customers/generate clicks.
-the product title font could be a little hard to read.
-kind to planet is great but that blurb could be more descriptive. I'm not familiar with your product so going a little deeper than "Our product..." For example, "Our handmade hair and everywhere bars are plastic free and ...."
-if your slider/hero image has the option of being clickable, you could add a "shop now" or "learn more" button there
-testimonials are good but could benefit from a little more depth
Although the homepage bounce rate is something to consider, abandoned cart email experiments can go a long way to increasing your conversion rate.
Marketing Strategy @ DeepVarnish
We work on 3 kids brands right now and have tons of experience marketing to parents. Here are some ways to prove your product pages:
Product Page Feedback
Your store just needs some tweaks to take it up a level. Hope you found this helpful, if so please click "like" below to let me know.
Great question. Just meaning continuing to monitor your abandoned carts and, if you get to the point where you have multiples per month, looking for opportunities to increase conversions there. For example, experimenting with your subject line, timing of when you send the follow up emails, content of your email. Does that make sense? With only one, you don't have enough data yet. But over time that's one place to focus.