Store feedback

Highlighted
Tourist
8 0 1

Hello All!

I'd be very grateful for any feedback on this e-commerce clothing store

 

https://oldschoolfootball.co.uk/

 

Thanks

Katie

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Shopify Staff
Shopify Staff
351 40 73

Hey @!

 

Cal here from Shopify, thanks for reaching out to us. I've taken a look at your store, and I've really enjoyed browsing the site. You've done a really great job, and you should be very proud of it. 

 

There are only a handful of small suggestions you could consider: 

 

  • The landing page needs to be more visually impactful. Currently, I'm seeing far too much of this fellow. Instead of having your logo as placeholders for the retro collections, perhaps display some example merchandise? On the landing page, I'd also expect to see some models wearing the gear. 
  • The reviews are fantastic, why not include some excerpts on your landing page! 
  • I'd swap the 'Get in Touch' with 'Contact Us', just in case there are some customers with minimal English who don't understand what 'get in touch' might mean. 
  • The awesome videos that you are hosting on your landing page look a little cut-off
  • Product photography and descriptions are brilliant. Once again, I'd love to see some of the gear modeled! 
  • Your 'Find Out More' should be rebranded as a FAQ, and the points broken up into questions that your customers may have. 
  • I also find the site is somewhat lacking in color, which is unfortunate as your products are some of the most colorful possible! Inject some color into the site where you can. 

How are you planning to market the business? 

Cal | Social Care @ Shopify
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1 Like
Highlighted
Shopify Partner
486 26 98

Hi @Katie_Eaton 

 

Overall I think your shopify store looks pretty good, But I noticed a couple of things that you might consider adding.

 

After looking I couldn't find reviews. If you add reviews it will help keep your customers on your site. If your customer needs to leave your site to do research on a product they might not come back, adding reviews can help with that.

 

An important thing I couldn't find is a FAQ section. Adding an FAQ section to your store can help your customer more easily be able to find a solution to their problems without asking you. This will help long into the future so you don't need to spend so much time on customer support

 

Also I noticed that you don't have a sense of urgency. Imagine you are a customer browsing an online store. Maybe you are ready to buy maybe you aren't. But there is a good chance you aren't in the buying mood at the moment. If you add a sense of urgency to your store it can help more of your customers to buy, and have them buy faster. One way you can do so is by adding https://apps.shopify.com/better-countdown .

 

After looking I couldn't find a blog. Adding a blog to your site would help to increase SEO on your site.

 

One thing to consider is adding an always visible buy button. Every extra step that a customer has to go through, makes it more likely for them not to buy from you. If you are getting a lot of customers coming to your store, but not buying, one of the reasons might be that it is just a bit too hard. If you can make your buy button always visible (especially important when people are on their phones), it can help more of your customers want to buy from you, I wrote an app that can help with that https://apps.shopify.com/better-sticky-checkout-button-increase-your-sales .

 

Overall your store looks really good, I think with just a little bit of time and effort you'll be able to create a really awesome store!

If you found this review useful I created an email course here https://mailchi.mp/7d8692283c12/shopify-conversion-course where you can learn more ways to convert your customers

To learn more visit https://www.answrly.com/

 

0 Likes
Highlighted
Shopify Partner
486 26 98

Hi @Katie_Eaton 

 

Overall I think your shopify store looks pretty good, But I noticed a couple of things that you might consider adding.

After looking I couldn't find reviews. If you add reviews it will help keep your customers on your site. If your customer needs to leave your site to do research on a product they might not come back, adding reviews can help with that.

An important thing I couldn't find is a FAQ section. Adding an FAQ section to your store can help your customer more easily be able to find a solution to their problems without asking you. This will help long into the future so you don't need to spend so much time on customer support

 

Also I noticed that you don't have a sense of urgency. Imagine you are a customer browsing an online store. Maybe you are ready to buy maybe you aren't. But there is a good chance you aren't in the buying mood at the moment. If you add a sense of urgency to your store it can help more of your customers to buy, and have them buy faster. One way you can do so is by adding https://apps.shopify.com/better-countdown .

 

After looking I couldn't find a blog. Adding a blog to your site would help to increase SEO on your site.

 

One thing to consider is adding an always visible buy button. Every extra step that a customer has to go through, makes it more likely for them not to buy from you. If you are getting a lot of customers coming to your store, but not buying, one of the reasons might be that it is just a bit too hard. If you can make your buy button always visible (especially important when people are on their phones), it can help more of your customers want to buy from you, I wrote an app that can help with that https://apps.shopify.com/better-sticky-checkout-button-increase-your-sales .

 

Overall your store looks really good, I think with just a little bit of time and effort you'll be able to create a really awesome store!

If you found this review useful I created an email course here https://mailchi.mp/7d8692283c12/shopify-conversion-course where you can learn more ways to convert your customers

To learn more visit https://www.answrly.com/

 

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Highlighted
Tourist
8 0 1

Thanks for the review, we do have reviews and a blog but perhaps we need to make them more visible.  

 

I really appreciate your feedback

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Highlighted
Tourist
8 0 1

Thank you SO much for this invaluable feedback.  I agree with it all!!

 

Will try and get more photos with people wearing the www.oldschoolfootball.co.uk clothing soon.  And I'll try reduce the images of Mr Logo too!

 

Thanks so much for your time, it is so much appreciated

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Shopify Expert
1047 48 308

Hi Katie! Maggie, Shopify Expert here :)


Great feedback so far! Your website looks awesome - not sure if you noticed that there's a big gap on the homepage between the video and the Instagram feed;


Screen Shot 2019-12-10 at 07.00.13.png

 

 

Consider reducing it [there could be some glitch in the coding] to give your website more polished and professional look. Hope it helps!

 

Looking for more detailed critique? Reserve your FREE website audit here: https://www.rockpapercopy.com/audit/

 

Best regards,

Maggie

Shopify Expert | Ecommerce SEO Wizard

Rock Paper Copy  

maggie@rockpapercopy.info

✅ Get complete website audit | Click here: https://www.rockpapercopy.com/critique/

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Highlighted
Tourist
8 0 1

Thanks Maggie, this happened as a result of trying to change the size of a video previously.  I've corrected it!

 

Appreciate your feedback.

 

Best wishes

Katie

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