Dear team,
I have been working on my very first store for quite some time now and I would be really grateful if you take a look and tell me what can I improve before I even begin marketing.
URL is www.mypetfiesta.com
Hello @GGeorgieva
Hope you are doing well.
That's a very beautiful store you've got there. It's really nice and my experience was very good
It's a very good initiative. However, there are a few defects according to me. I'm gonna list them below and if you feel the same, you might want to work on them:
Secondly, there are no Product Descriptions.
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Well wishes!
Arunesh Kumar
Marketing Officer, Descrii
Visit Our Website- https://descrii.tech/
Find us on Shopify store- https://apps.shopify.com/descrii-smart-descriptions
Contact- hello@descrii.tech
Hey @GGeorgieva,
Congratulations on launching your store!
I've taken a look through and I have a few suggestions.
First off, I noticed a lot of things vying for my attention upon landing. I had a pop up, and then a wheel popped out, I have a thing at the bottom to let me know "so and so added this to their cart", a cookie policy that follows me, etc.. it was too much. When you are contemplating adding these things to your website, think of it like a map. When the person first lands we don't want to present them with several moving, bright colored things that say "do this! click this! spin this! see this!" Instead you want to think, okay, what are my top three priorities for this visit? For example, it might be: 1. Make a sale 2. Get a newsletter sign up 3. Have them follow me on social media.
Filter app options through the filter of - does it achieve one of these goals or does it distract from one of these goals. Then the next step is presenting them strategically at the right time on the right page.
The next thing I'd recommend is making sure that your store is stocked with winning products. A good product choice should have these qualities:
I have a lot more to say on this topic, but I cover it in our video so I'll leave it here for you to watch:
PS: If you decide to give Ecomhunt a try, here is our affiliate link: https://www.ecomhunt.com?afmc=2tp
Using our affiliate link does not cost you anything extra, it tells Ecomhunt we sent you and we may receive earnings for that referral.
As for your marketing, I'd recommend giving our 2021 ad strategy a watch:
We hope our response was helpful, if it was, let us know by giving us a thumbs up and/or marking it as a solution!
Best of luck!
Hello @GGeorgieva, I hope you are doing well! here is the feedback:
- Make sure you are using email marketing automation to reach your customers. Use triggers and workflows to automatically send messages to consumers after they take a specific action.
- Start using a loyalty program to entice your customers. It will help you build a loyal customer base. You can give loyalty points to your customers on activities like signing up, allowing for web push notifications, making a purchase, visiting a store, and many more. This will help in doubling the sales as when you give loyalty points to your customers they will come again to your store to make a purchase in order to redeem those points. You can give rewards to your customers to redeem those points.
- Showcase reviews on the home page.
- Setup product recommendations on the home page.
- Add newsletter popup with discount code to entice customers.
Moreover, if you would like to implement the above customer engagement features/ marketing tools in your store I suggest trying out the 'All in one' Shopify app AiTrillion, a full-fledged marketing solution. It will help you to capture visitors coming to your store and will help in getting more conversions.
If you need help with setting up the features, I will be happy to help.
Hope this helps!
Hi @GGeorgieva,
Congratulations on your very first store with Shopify! I have spent time wandering around your store, and I can see all the hard work and love you have put into it. To be honest, I’m impressed by the cute vibe of the page, especially the full-screen image of the cat on the hero banner - as a cat lover, I’m totally in love at first sight with your store!
As there’s always room for improvement, so for recommendations, I have some comments to your Home page if you are interested:
1, The information boxes are overlapping each other. It makes customers confused and thus none of the information is taken. Remember, less is more. To solve this problem, I have some suggestions:
2, The menu looks quite unclear and stacked with information. To solve this, I recommend:
3, The feature images for the collections are beautiful, but they are “still” images. Consider using a secondary hover image which shows your featured product in the collection. This can make your page look lively.
Besides, add a Call-To-Action button on each collection. Call-to-action buttons raise curiosity in customers, thus increasing conversion rate for your products.
4, The layout for Featured Products section is unbalanced. I see the layout with 4 columns, however there are only 3 products displayed. The blank space on the right side of the screen seems like your store is lacking products, less professional and less intriguing.
To solve this issue, try adding 1 more product to the section, or change the layout into 3-column layout.
Above are some of my recommendations for your store, hope you can find them helpful! You can give it a like if you find it useful or mark as the solution if it answers your question.
Hope your business is successful and gain more sales everyday!
Cheers!
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