Hey guys, I am running a store selling mens accessories and am getting alot of traffic but struggling with conversions, my store is https://theonestopwatchshopau.com ,, I have been running the store for about a month and have only had about 3 sales. I am getting roughly 300 page views per day, am getting a few people making carts and reaching checkout (still under 2%) and am running all my ads on facebook targeting conversions and catalog sales, even offering some discounts, any help would be greatly appreciated, thanks!
Hey The One-Stop Watch Shop Au,
For identifying your site uniquely, you need to add a favicon, which is a must. A unique header template needs to be added for highlighting amazing discounts or shipping offers if any. Some other points to be noted for store improvement are as follows:
May the coming time bring a lot of luck and fortune for your online store.
I’ve gone through your store and found that there are quite a few things missing on your store which if added can really make a lot of difference to the user experience, conversion rate and your overall sales. Here is a page-by-page/sectional review of your site:
Header & Footer :
Customize your header and footer with specific functionalities. Your header should offer a smart search bar where people can type in the products they’re looking for. Your header is now too wide it need to be sleek and sticky header must be there with good navigation bar. Example of Good Header
Also, create a slide out cart, a cart icon with item calculator and let your social links open in a new tab so your customers don’t have to leave your store to check your social media pages, also favicon must be there for giving the identity to webpage. Add security badges in your footer section for the store security purpose and your newsletter must be highlighted so people who follow can have the your brand can subscribe to receive more updates.
Home Page :
A lot can be done to your homepage to make it more informative & attractive. Add hero banner with prompt CTA buttons that syncs well with your store theme & branding. This banner should include info like free shipping, offers/deals like 50% off, etc. Below the hero banner, create categories for all your products in a slider that engages customers. Your Unique value proposition should be highlighted on your homepage. Add testimonial carousels, announcement bars, product slideshows, featured collections, display instagram feed and make your homepage SEO friendly to increase your site traffic and conversions. Example of Nice Home page
Collection Page :
Your customer views this page to have an in-depth view of the products and services you offer. Make sure this page has a creative banner to enhance the visual appeal of your store, product reviews of all the products in your store, infinite scrolling to increase page views,,2nd image on Hover,announcement bars for highlighting promotions, events, deals and product labels like % off, ‘New Arrival’, ‘Sold Out’, etc. Example of Good Collection Page
Product Page :
Add interactive and user-friendly features like custom swatches, product zoom in, product reviews, unique product titles/descriptions, cart drawer and a sticky cart with a sticky add to cart and buy now button. Example of Ideal Product Page
I’d suggest you to try our all-in-one app, MS Complete Cart Customizer that also includes the Sticky Cart feature where your customers can easily see the total number of items in their cart right on the product page. This improves user experience as they don’t have to go back and forth from the product to the cart page and vice versa.
Cart Page :
Maybe offering gift wrapping on your cart page, allowing your customers to choose their preferred delivery date and time, include security trust badges and add notes like special delivery and packaging instructions can make them trust and love your brand way more.
This page is the final step before your customers check out from your store so it should be as impressive as any other page on your store. Example of Good Functional Cart Page
Integrations on your store :
How do you plan to monitor your site performance and track conversions?
Simply set up and integrate Google Analytics, Facebook Conversion tracking and Google Search Console with your store and get to know who is visiting your store, their demographics, which of your Facebook page viewer converts into your buyer and your store’s ranking, impressions & clicks on Google.
Besides these tracking methods, make sure the following is included on your store:
Hopefully I managed to help you. Hope your store starts getting sales and conversions very shortly.
Hope your store improves and reaches new heights in the days to come.
Good Luck :)
MS Web Designer | Task4Store
20,000+ Tasks Completed | 1000+ Happy Clients
Want to modify or custom changes on store hire me.
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@Theonestopwatch , you have a great collection of watches. Here are some suggestions:-
1. Add favicon- It adds legitimacy to your site and helps boost your online branding as well as trust from potential consumers.
2. Add attractive slider images in the first fold of the homepage.
3. Display testimonials or reviews on the homepage. It helps in building trust with other visitors.
4. Add a web push notification - It turns visitors into subscribers and subscribers into customers. It's a powerful and effective marketing tool adopted by online businesses to reach out to and interact with their audience, keep them updated about any important information, announcing sales and offers, and eventually driving more eCommerce conversions.
5. Start giving loyalty points on activities like on signing up, allowing for push notifications, visiting a store, leaving a review. This will help you to entice your visitors and will also increase the number of push subscribers, reviews, newsletter subscribers. A loyalty program helps in increasing sales and increase the retention rate.
If you would like to implement all these features to maximize engagement and conversions on your store I would suggest you to install AiTrillion.com. It has all the essential features in a single app and is a fully integrated app. It is 'All in One' Shopify app. Plus you don't need to install multiple apps. You can check it out. I am sure you will find it useful.
Usually, the benchmark is 1.75%. Larger stores have pushed this to 1.85%, and if you are more than 2.8% you are in the top quartile. The highest conversion rate on Shopify is 8%.
Here 2 tips to increase conversation
This is my favourite test – get a fresh pair of eyes to look at your site, turn off the screen after 5 seconds and ask them what your site was about. If they cannot answer it -> rework your site!
Watch your visitor
Use Hotjar. It’s the best tool, you can simply set up a tracking and watch you, customer, how he behaves on your site. You can also do Heatmaps which show you where people click and how deep down they scroll on your page.
The setup is free and it gives you 100 recordings for free. Plus some Heatmaps. You can also do a poll or survey with Hotjar, see my next point.
And we also developed an app called About Abandoned Cart Web Push. You can find it in Shopify stores. It will increase your conversation too.