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Even with a good CTR or tons of traffic, if people are not buying then it's not the right traffic. Not all traffic is created equal. The one thing we tell each client is that you can get traffic of all kinds but that does not mean it's the right traffic for your store.
When our clients are looking to do paid ads on Google or Facebook. We recommend they start off on Google Shopping as you can target people based on what they are searching for. This means it's easier to get sales faster. You will need a Google Merchant Center and a Google Ads Account to run Google Shopping campaigns. After Google Shopping is working, we look at Facebook and setup a Dynamic Product Ads campaign on Facebook.
Google Merchant Center
This is where you host and manage your products (SKUs), so you can use Google Shopping campaigns in your Google Ads (AdWords) account. You can add the Google Shopping app to your store and connect it to your Google Merchant Center... once you do this, you are almost set to run Google Shopping campaigns.
Google Ads (AdWords) Account
This is where you run and manage your Google Shopping campaigns from. You will need to connect your Google Ads account to your Google Merchant Center account above. Once you do that, you can run Google Shopping campaigns. Make sure you turn on Auto-Tagging in your account. Also, you can link your Google Ads account with your Google Analytics account... this helps make sure data is shared between them. Hopefully you have setup your Google Analytics account already. Make sure your bids are not to high and you have a good account structure.
Facebook Ad Account
If you have not, you should Setup your Facebook Catalog. That way you can run Dynamic Product Ads (DPA), which is remarketing/retargeting on Facebook and Instagram. When someone comes to your site and does not buy... you can show them an ad later on Facebook and Instagram. The DPA campaigns are always the best return on ad spend for our clients. It's good to start with site visitors or people who have added something to their cart/started checkout but have not bought anything.
Once you have that setup. You can see what is working and what is not working and grow the business. The above assumes you have setup your Facebook pixel and your have a Google Ads Conversion tag setup for your site too. That way you can track your sales. Hope you found this helpful, if so please click "like" below to let me know
This is a Shopfiy store and you funnel is pretty much set out for you. You checkout is locked down and beyond tweaking homepage, collection and product pages... you don't have much room to move around. Been doing SEM since 2007 and looking at your store, there are areas that I can see need fixing.
My 2 cents:
1. The font used looks nice, but not readable, especially in smaller sizes. Keep it for headings, but not for texts;
2. Return policy is a copy/paste.
3. Images of 600x900 pixels do not work anymore. Not in this case anyway. People need to see your products and they can't;
4. Closeup photos to demonstrate the quality, lookbooks are not present;
5. Product info is not helping -- what your products are made of? Anything special about them?
6. Brand identity / history / goals are not communicated.
Why would your visitors want to buy your products?
1. We'll try some variations of this and see if we can make it better, thank you.
2. That is correct, we only adjusted the shipping days to give the customer more time to return an item, not sure what else to change on it.
3. We added some more imagery and our goal is to take higher res photos soon. Thanks for the advice on that. We reached out to a photographer and some local friends to wear our clothing and make wholesale changes to the product photography.
4. We added this, thank you.
5. We have product info and will add that, good point.
6. To be honest, I have no clue how to communicate brand identity or goals. History is we are brand new. I'll think about this more.
Hi Nic! Maggie, Shopify Expert here :)
Your store looks really appealing and the bounce rate/dwell time stats are fantastic - good job :) I don't think there's anything on your website that could be preventing people from buying. If they add to cart and don't purchase, consider running cart abandonment retargeting campaign on Facebook [through the right events' set up] to remind people what they added to cart and prompt them to complete the purchase with a single click. You can also offer an additional incentive, such as Christmas delivery, or a discount. Hope it helps!
Here are a few guides that might help:
Looking for a more detailed critique? Reserve your FREE website audit here: https://www.rockpapercopy.com/audit/
Shopify Expert | Ecommerce SEO Wizard
You have a captivating store. For getting more conversions and sales you can target your customers by sending automated emails that help to improve the relevancy and timeliness of your campaigns. You can use triggers and workflows to automatically send messages to consumers after they take a specific action. For some reason unknown to you, they leave without making a purchase but with email automation, you can make sure that this user receives an email shortly after they abandoned their cart, reminding them of what they left behind and asking if they need help completing their purchase. In this case, email marketing automation turns a missed opportunity into an opportunity to build a stronger relationship and make a sale. You can send them in email review form to collect more reviews. It can be site review or product review and you can give loyalty points for leaving a review, signing up, allowing for push notifications which will help you to collect more and more reviews. This is how you can retain your customers and retarget them. Install Aitrillion.com to maximize engagement and reduce the bounce rate.
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