I know, I know there are already a lot of discussions about this subject. But I would like to have someone look at one of my product pages and take a look around if I am doing something wrong. (Please don't mind my bad English, I am not a English man.)
I recently started picking up my Shopify store again. And I have started advertising on a few products with facebook ads and on my Instagram page. This was the result:
Yep 31 reached checkout but did not convert... I dont know if this is normal but can someone please help me out a bit. And take a look at my following product pages if I maybe am doing something really wrong. These are the products I was talking about on my site: https://newtechfeedshop.myshopify.com/collections/frontpage/products/hot-reusable-charging-cable and https://newtechfeedshop.myshopify.com/collections/lighters/products/usb-plasma-lighter
Could it be that my product pages look to spammy or something like that? Please help, Thanks.
Solved! Go to the solution
There are a couple of things I might consider adding to your store, but overall good work
Did you think about adding a FAQ section. If your customer can't find an answer to their questions they may not buy from you. Adding an FAQ section will help to add trust, and make it so your customer doesn't need to leave your site, to find an answer to their question.
After carefully reviewing I don't see reviews. If you add reviews it will help keep your customers on your site. If your customer needs to leave your site to do research on a product they might not come back, adding reviews can help with that.
Another thing you might want to add is a sense of urgency. One of the main reasons why people don't buy from a store is because they feel like they can buy it whenever. A big thing that can help more of your visitors be turned into buyers would be by adding a sense of urgency to your store. One way to add urgency is to have a sale, and all sales need an end date. You can easily add a sale to your store with a countdown timer. One countdown timer that I recommend is https://apps.shopify.com/better-countdown .
You might consider adding a blog. A blog could be used to drive more traffic to your store, and you could also use it to recommend potential products that your customer could buy.
Overall your store looks really good, I think with just a little bit of time and effort you'll be able to create a really awesome store!
If you found this review useful I created an email course here https://mailchi.mp/7d8692283c12/shopify-conversion-course where you can learn more ways to convert your customers
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Could it be that there´s just a mistake in the analytics and the conversions are not being measured?
If that´s not the case then you have to look at the real problem you have:
People consider buying your product and put it in the cart and even go to checkout, but they quit at the checkout --> changing your product pages won´t affect that by much, but you can improve your checkout process.
Reason nr. 1 for a visitor to leave during the checkout are any additional costs that weren´t communicated before - like the shipping costs, if possible you could include the cost for the delivery in the price and offer free delivery.
Then you could massively improve your checkout process to keep visitors from leaving:
Put the logos of all your payment options next to the buying button
Change the buying button´s colour to green
Include a progress bar in your checkout process
Take the Discount code out of the checkout process - this is crucial because many people are going to look on the net for a code, google around and when they can´t find one they get frustrated and quit your site
After those changes you should see an increase in your sales
Your store looks really good and cool. I think you have done most of the things right, With a little patience and some tips, you can reach a good amount of sales. And your product pages just look fine. Here are some of the feedback that you can implement on the site easily.
About Abandoned Carts-
You should definitely start notifying your customers when they abandoned your cart. This can be done in many ways. You can send them an abandoned cart push notification or an abandoned cart email. This will reduce your cart abandonment. Not only this you can also start rewarding your customers with loyalty points when they come back to recover the abandoned cart.
It will be easy to give you more suggestions if you answer some more questions for me. Like how many visitors do you get daily? How do you connect and communicate with your visitors when they go without making a purchase?