Take a look at my store please.

[TFUTAPPAREL]

I am looking for some feedback on my store. Its okay to tell me what sucks...just be nice about it! Thank you! TFUTAPPAREL.COM

[Clayton_Bates]

Hi @TFUTAPPAREL 

The great thing about POD is that you can fill your website with awesome images of people smiling and wearing your products. It's important to give the visitor a great feeling when they land on your home page. Reach out HERE and I'll send you some examples of stores I built that do this well. 

Few Suggestions 

5 Important Areas To Work On

• Flow Home Page 
• Product page needs all the information about the product and build trust 
• Site Navigation Needs to be easy and simple 
• Checkout needs to be consistent with rest of website 
• Mobile Friendly 

Home Page (needs to flow) I'd lay it out like this

• Slideshow Image (awesome image of people smiling wearing your products)
• Collection List (3 most popular)
• Image With Text (story)
• Popular Products (8)
• Instagram Feed 
• Best Sellers (4) 

I'd also make up a simple logo. Overall good start. Keep up the good work. 

Cheers 

Clayton Bates

[neha-sparq]

Hey TFUT Apparel,

"Search bar,Login and Sign up" buttons are wrongly placed. Shift them to the top right of the header below the Cart and Checkout button instead. Apart from it, other things to be noted regarding site optimization are as follows:

1. A "bold unique header template" can make highlighting these "amazing discounts or Free shipping" offers even easier for ease of customer notice and attention.
2. Every store has a unique site identification symbol called "Favicon", which is missing.
3. The logo needs to be modified with a change in font style and the addition of some graphics to make a more professional one.
4. A professional central banner beside the dropdown menu will enhance the overall site look and getup.
5. Promotional discounts in the form of "discount codes or coupons" are the best sources of customer engagement.
6. Only a single newsletter in the site footer is desirable for better updates on discounts, promotions etc.
7. Product reviews need to be added below every item for enhancing customer decisive power.
8. Instagram images and testimonials should be added for better brand promotion.
9. "Sale" section should be a part of the "Collection List" for keeping a stock of all discounted items together.
10. You can also install one of the most popular app Growwave which is all in one marketing platform that helps store owners increase conversions with ease.
11. Finally, I would also recommend replacing the default search with an advanced search like Sparq which allows synonyms, advanced custom tag filters, spelling correction, and other such features. Visitors with search are high intent users and their conversion rate is higher than normal users.
    Check out the features live here. 
    You can use Sparq free trial for as many products in your store. After the trial period, you can enjoy with Sparq’s Free Starter Plan for upto 1000* products.

May the store performance and overall yield get better with time.

Neha :)

[Sudipta]

Hi,  

I have gone through your site. Though it looks good, there are quite a few things missing on your store which if added can really make a lot of difference to the user experience, conversion rate and your overall sales.

Logo & Favicon :

Logo & Favicon -- Your logo should highlight your brand name. Add a favourite icon so users can locate your webpage easily.

HEADER & FOOTER :

1. Header -- Have a sticky header and a clear smart search bar to help users locate the products they're looking for.Also a slide out cart, a cart icon with item calculator must have features. Login icon must be there for buyer account creation before purchasing.
2. Footer -- Optimize your footer with more professional and functional look and also highlight your newsletter sign up so people who follow your brand will receive more updates about promotions and sales. There are legal policy pages which are missing in the footer that must be included for authenticity and security purpose

HOMEPAGE :

A lot can be done to your homepage to make it more informative & attractive.

1. Banners & Branding -- Add hero banner with prompt CTA buttons that syncs well with your store theme & branding. This banner should include info like free shipping, offers/deals like 50% off, etc
2. Color, Font & Branding -- Over All Text, Font , Paragraph , Alignment , Spacing , Padding etc should be more elegant so that your store looks well-organized, neat and visually appealing. Maintain the same or similar colors and fonts throughout your store to keep your  branding intact 
3. Featured Collection -- Add all the top featured collection on the homepage so users know the type of products you're selling on your store.
4. Featured / Bestseller products -- Engage your customers by letting them know the bestseller products on your store                                     
5. Testimonials -- They add to the trust factor as when customers see what other buyers have to say about your products, it makes them more sure about your brand.
6. Highlight your USP -- What's unique about your brand that none of the other Shopify merchants have? This needs to be highlighted in your store presentation, features & more.
7. Trust Badge on Home Page -- This is important as this helps to build trust and assures your customers that your brand is authentic

COLLECTION PAGE :

Your customer views this page to have an in-depth view of the products and services you offer.

1. Banner adding on Collection page -- Make your collection page stand out with interesting & creative collection banners
2. Product filter for easy navigation -- Categorize & filter products by their size, color or type so users find product to product navigation easy.
3. Product Label -- Product labels like % off, ‘New Arrival’, ‘Sold Out’ must be there must be there for the ease of the buyer
4. Product Showcasing -- Clear product title and description , high quality images , reviews , related products , color swatch function, grey effect for sold out products , product labels . All these features make your store much more convenient, authentic, easy to use and user friendly.
   Example of Good Collection Page

PRODUCT PAGE :

1. Features like custom swatches, product zoom in, product reviews, unique product titles/descriptions and  cart drawer that will make your product page more interactive and user-friendly.
2. You Can Add Sticky Add to cart / Buy Now Bar on Your Product Page : Demo Example
   
   This floating bar on the product page makes it impossible for your customers to miss checkout with the always visible Sticky Add to Cart Bar. Here the user can quickly select the variants, sizes and quantities for their order and checkout directly. You can use this app Cart2Sale ‑ Sales Booster
   Example of Good Product Page

CART PAGE :

1. Sticky Buy now or add to cart button ,Sticky cart -- A Sticky Cart feature or sticky checkout bar reduces cart abandonment and engages the customer in your store.
2. Functionality Of Cart Page -- Discount code , Gift wrapping , additional cart notes , delivery date picker, i agree with terms and conditions, trust badges, etc.  for personalizing your customer's shopping experience on the cart page. You to try our all-in-one app, Cart2Sale ‑ Sales Booster

            Example of Good Cart Page

INTEGRATIONS :

1. Social Media Link -- Include links to your Facebook, Twitter and Instagram or any other social media business pages.
2. Proper integration of Google Analytics, Facebook store, Instagram store, google search console -- These features will help you track and analyze how customers interact with your store.
3. Proper setup shipping, taxes -- Set up shipping and taxes options for different areas/countries or for particular products.
4. Google shopping -- Let your users easily discover & buy your products with Google smart shopping marketing campaigns.

App Integration :

Try This App - Cart2Sale ‑ Sales Booster .
11-in-1 App to Maximize your Sales and Conversion

1. Sticky Add to Cart Bar and Buy Now Button
2. Sticky Checkout Bar
3. Sticky Cart Icon
4. Quick Buy Button
5. Free Shipping Bar
6. I Agree to the Terms and Conditions Checkbox
7. Gift Wrapping
8. Delivery Date Picker
9. How Did You Know About Us
10. Additional Cart Notes
11. Trust Badges

Please check our fully functional Demo Store

Hope these suggestions are useful for you. Wish you many more sales in the future. If you have any queries, do let me know here.

Good luck!

[AiTrillion]

@TFUTAPPAREL, your store looks great. Here are suggestion that you can implement which will help you to make your store more professional:-

1. Add an announcement bar to highlight important information that you don't want your customers to miss out on.

2. Add a web push notification - It turns visitors into subscribers and subscribers into customers. It’s a powerful and effective marketing tool adopted by online businesses to reach out to and interact with their audience, keep them updated about any important information, announcing sales and offers, and eventually driving more eCommerce conversions.

3. You can start giving loyalty points to your customers on different activities like signing up, visiting a store, making a purchase, allowing for push notifications. This will help you to entice your customers and retain them. You can reward your customers in order to redeem those points. When you will give points to them they will come again in the future to make a purchase in order to redeem those points. This encourages repeat purchases which increase sales and helps in retaining your customers.

4. Display testimonials on the homepage.

To implement these tools in your store you can install AiTrillion.com. It is 'All in One' Shopify app that has all the essential features in a single app and is a fully integrated app.  Plus you don't need to install multiple apps. You can check it out. I am sure you will find it useful.