I hope you all are doing well!
My name is Griffin Spolansky and I am one of the two 18 year old Founders of www.themallard.com
My Highschool Roommate and I started The Mallard, an upscale clothing company two years ago, and we have recently moved from a private developer to a shopify website.
We are curious to know everyones thoughts on the website, the imagery, the checkout proccess, and obviously the product!
Daniel here from the Shopify Guru team!
I have to say, you guys have built up a great shop! I particularly like that you have included a video that shows off some of your creations - the video looks very professional. Though I would recommend changing the order - in your main image it says to scroll down to see the video, so I would suggest placing that video directly below the slideshow rather than below the collections. At first I thought the video was missing!
Congratulations guys, keep it up!
Thank you very much! The reason we placed the video so low is to have people scroll and see our collection first. We looked at a heatmap and found that many people were not scrolling down, and they were missing the collection aspect of our homepage which looks great. is there a way we can have someone click on the bar and have it go straight to that portion of the page?
Any ideas on how we could increase conversion?
For increasing conversion you should reduce fit concerns - it's difficult for visitors to know which size they should order, since every store has slightly different sizes. This leads to huge drops in conversion.
Here are a few great ways to overcome these concerns:
Hope this helps,
Great lifestyle shots! The white space between the elements looks a bit disjointed, like there's a mistake in the layout.
The video - meh. I can see the value of a good video - but it is a slideshow with music? C'mon guys! You're two young guys with access to a decent camera - hire your model for a 2 hour shoot and shoot a proper video - search youtube for fashion bloggers and see their examples; you can increase you video's value by 100x by doing this. Also, don't use vertically-orientated footage mixed in with slides, it looks cheap.
Considering the pricing I'd expect attention to detail inr egards to the quality of the products, therefore attention to detail with the quality of the site. It is a good start, though.
Thank you for the detailed reply!
I have a few questions for you:
1. can you expand on what you mean by the whitespace?
2. How did you get a sidebar on your site as that is what we want to do with ours
3. The video is so - so but it shows off our products, has a catchy tune, and will make people remember us. Yes, we are striving for great and will input another video when we can, but for now we think it definetly adds to the site. I completely agree with your comments about it though.
Any other ideas on increasing conversion?
I'll try to expand (i've attached an image - hope it works) http://imgur.com/iKqdrBP
- The sidebar might be an option in your customise them settings - if not, you are using a different theme. I'm using Retina.
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|4 hours ago|