I opened my shop on the 5th of July 2019! It is called The Noble Shoe and runs on the IRA theme. I essentially built it myself from scratch with no experience.
I eventually added a few things, like notify when product becomes available, live chat, recent purchases.
My marketing is not going amazing, but I am trying. I got quite a decent amount of traffic, about 3000 people per month but sales are quite low when you think about it. I just sold my 9th pair which in a way is awesome for 1.5 months. Excellent feedback from customers and they love the service and support.
I wonder what you all think of my design, pages and if you have any recommendations on how to convert better or any marketing tips. I also went from 0 to 620 Instagram followers in 1.5 month by posting high quality content and even had a conversion from there. It will be a great venture in the future.
Thank you in advance!
Overall it looks great - congratulations. I actually found myself browsing the shoes looking for a pair - the power of high quality images.
Lets have a look at your states and compare:
- 3,000 visitors / month for 1.5 months - 4,500 visitors.
- 9 sales from 4,500 visitors = 0.2% conversion - this is rather low. I'd expect >1% even with a more expensive product.
A few things to consider:
- With expensive items trust is a huge factor. Areas you can build more trust: 1) Reviews of the product. This is a huge factor and would greatly affect my will to purchase. You could try incentivizing people who have already purchased to leave a rating on quality, sizing, etc. 2) More high quality images of models wearing the shoes. This makes it seem more real (read - more trustworthy).
- When visitors come to the site, where do they drop off (landing page, product page, add to cart, checkout, etc)? This will help guide you to where the leaky bucket of conversions may be coming from. - as an FYI I lost some interest when I saw the price in Euros (I'm based in the US).
@mccaly Hey Andrew, thank you a lot for the advice and comments.
I am happy that the pictures got you thinking, it means that they work rather well. I spend a lot of time photoshooting my shoes and is a skill I picked up along the way.
I agree about the conversion rate. This is considered medium level price for quality welted shoes so it usually targets more experienced people. Carlos Santos (my brand) is very well known among shoe enthusiasts so I count a lot on that. Regardless, I think the reason for the conversion % is also a bit my way of advertising. I did experimenting and most of it comes from my facebook ad which is now optimized for traffic instead. Then I also have google ads that do retargeting to build up my mail list and funnel.
As for the last few points:
Other than that, thank you very much!
2. I think you could get away even get away with some close ups of the shoes on models (that could be taken inside on hardwood floor). Just seeing them with pants (Jeans, suit trousers, etc) gives a sense of reality and gives a suggestion on how they could be worn. Understand your predicament by wearing outside.
3. I didn't see the switcher at the top of the page. It would be nice if it could auto adjust the currency base don your IP location. I find it makes consumers feel more 'at home' and doesn't immediately raise the 'do they ship internationally' concern.
Great looking store and glad to see the hard work you put is paying off in a beautiful design. To be honest, the number of followers you have on IG or any platform is meaningless. They rarely drive sales and revenue. I have worked on ASOS and other brands, including a couple high end fashion brands we have as clients right now. The sales cycle for these clients can be a little longer then someone shopping at H&M.
Even with a good CTR or tons of traffic, if people are not buying then it's not the right traffic. Not all traffic is created equal. The one thing we tell each client is that you can get traffic of all kinds but that does not mean it's the right traffic for your store. Marketing like any other job is a skill and it's not something everyone an pick up in a few months. Here is how I would tweak your store to make it truly standout.
Product Page Feedback
Beyond the items I noted above, you'll need to work on your targeting online to make sure you get the right traffic to store. If you run an ad and 3 days in no one is adding to cart from a Facebook or IG ad. Then I would consider stopping that ad and trying different creative or targeting. Hope you found this helpful, if so please click "like" below to let me know.