Its been more than 3 months, and still my store is having conversion rate of less than 0.2%.
Please provide me suggestions on how can I improve the conversion.
Link to store; https://luxurylife.online
I like your brand color, looks trendy and elegant :)
But a few things I thing you can do to improve your site
1. Your logo is quite small, make it bigger would be better for your brand
2. In general, your homepage content is simple, you could use more media content to attract customers, such as full-width images, video, slideshow.
3. Pay attention to Call To Action buttons, you could use them to drive traffic to other pages as well
4. Your product list should be restructured
Let the size of the images should be equal and aligned, product title and price as well
Use another color to make the Price stand out
5. Should have images for testimonial section -> make it trusted rather than plain text
I hope you find this helpful
0.2% is a very low conversation. Ususally,
A general store; bunch of product with no real connection: Usually 1-3% Conversion Rate (CR)
A Niche store; products in a specific niche like beauty, snowboarding, golf etc: Usually a 2-4% CR
A One-Product store; One single product, can include variants of the same product: Usually a 4–7% CR
A Branded store; Its a brand like Snow teeth whitening, Gymshark etc. all of these are dropshippers: Usually 5–10% CR
This problem could be caused by many reasons. You can try these tips:
Improve your page speed
Your page loading time is key for good user experience and by far the most important factor when it comes to Conversion Rate Optimization. There are many tools to check your page speed, for example: Google Lighthouse
It already gives you a recommendation about the parts, which need to be improved. I would suggest outsourcing this task.
Reduce your images
The size of your images is the most important factor when it comes to page speed optimization. There are a couple of plugins to help you with that.
This is my favourite test – get a fresh pair of eyes to look at your site, turn off the screen after 5 seconds and ask them what your site was about. If they cannot answer it -> rework your site!
Watch your visitor
Use Hotjar. It’s the best tool, you can simply set up a tracking and watch you, customer, how he behaves on your site. You can also do Heatmaps which show you where people click and how deep down they scroll on your page.
The setup is free and it gives you 100 recordings for free. Plus some Heatmaps. You can also do a poll or survey with Hotjar, see my next point.
And we also developed an app called About Abandoned Cart Web Push. You can find it in Shopify stores. It will increase your conversation too.
I have gone through your site. Though it looks good, there are quite a few things missing on your store which if added can really make a lot of difference to the user experience, conversion rate and your overall sales.
Logo & Favicon :
Logo & Favicon -- Your logo should highlight your brand name. Add a favourite icon so users can locate your webpage easily.
A lot can be done to your homepage to make it more informative & attractive.
Your customer views this page to have an in-depth view of the products and services you offer.
App Integration :
Try This App - Cart2Sale ‑ Sales Booster .
11-in-1 App to Maximize your Sales and Conversion
Please check our fully functional Demo Store
Hope these suggestions are useful for you. Wish you many more sales in the future. If you have any queries, do let me know here.