Tips on Increasing conversion rate of my store

[luxurylife]

Hi,

Its been more than 3 months, and still my store is having conversion rate of less than 0.2%.

Please provide me suggestions on how can I improve the conversion.

Link to store; https://luxurylife.online

[PageFly]

Hi @luxurylife,

I like your brand color, looks trendy and elegant :)

But a few things I thing you can do to improve your site

1. Your logo is quite small, make it bigger would be better for your brand

2. In general, your homepage content is simple, you could use more media content to attract customers, such as full-width images, video, slideshow.

3. Pay attention to Call To Action buttons, you could use them to drive traffic to other pages as well

4. Your product list should be restructured

Let the size of the images should be equal and aligned, product title and price as well

Use another color to make the Price stand out

5. Should have images for testimonial section -> make it trusted rather than plain text

I hope you find this helpful

[earth9]

Hi,

0.2% is a very low conversation. Ususally,

A general store; bunch of product with no real connection: Usually 1-3% Conversion Rate (CR)

A Niche store; products in a specific niche like beauty, snowboarding, golf etc: Usually a 2-4% CR

A One-Product store; One single product, can include variants of the same product: Usually a 4–7% CR

A Branded store; Its a brand like Snow teeth whitening, Gymshark etc. all of these are dropshippers: Usually 5–10% CR

This problem could be caused by many reasons. You can try these tips:

Improve your page speed
 Your page loading time is key for good user experience and by far the most important factor when it comes to Conversion Rate Optimization. There are many tools to check your page speed, for example: Google Lighthouse

It already gives you a recommendation about the parts, which need to be improved. I would suggest outsourcing this task.

Reduce your images
 The size of your images is the most important factor when it comes to page speed optimization. There are a couple of plugins to help you with that.

5second rule
 This is my favourite test – get a fresh pair of eyes to look at your site, turn off the screen after 5 seconds and ask them what your site was about. If they cannot answer it -> rework your site!

Watch your visitor
Use Hotjar. It’s the best tool, you can simply set up a tracking and watch you, customer, how he behaves on your site. You can also do Heatmaps which show you where people click and how deep down they scroll on your page.

The setup is free and it gives you 100 recordings for free. Plus some Heatmaps. You can also do a poll or survey with Hotjar, see my next point.

And we also developed an app called  About Abandoned Cart Web Push.  You can find it in Shopify stores. It will increase your conversation too.

[Sudipta]

Hi,  

I have gone through your site. Though it looks good, there are quite a few things missing on your store which if added can really make a lot of difference to the user experience, conversion rate and your overall sales.

Logo & Favicon :

Logo & Favicon -- Your logo should highlight your brand name. Add a favourite icon so users can locate your webpage easily.

HEADER & FOOTER :

1. Header -- Have a sticky header and a clear smart search bar to help users locate the products they're looking for.Also a slide out cart, a cart icon with item calculator must have features. Login icon must be there for buyer account creation before purchasing.
2. Footer -- Optimize your footer with more professional and functional look and also highlight your newsletter sign up so people who follow your brand will receive more updates about promotions and sales. There are legal policy pages which are missing in the footer that must be included for authenticity and security purpose

HOMEPAGE :

A lot can be done to your homepage to make it more informative & attractive.

1. Banners & Branding -- Add hero banner with prompt CTA buttons that syncs well with your store theme & branding. This banner should include info like free shipping, offers/deals like 50% off, etc
2. Color, Font & Branding -- Over All Text, Font , Paragraph , Alignment , Spacing , Padding etc should be more elegant so that your store looks well-organized, neat and visually appealing. Maintain the same or similar colors and fonts throughout your store to keep your  branding intact 
3. Featured Collection -- Add all the top featured collection on the homepage so users know the type of products you're selling on your store.
4. Featured / Bestseller products -- Engage your customers by letting them know the bestseller products on your store                                     
5. Testimonials -- They add to the trust factor as when customers see what other buyers have to say about your products, it makes them more sure about your brand.
6. Highlight your USP -- What's unique about your brand that none of the other Shopify merchants have? This needs to be highlighted in your store presentation, features & more.
7. Trust Badge on Home Page -- This is important as this helps to build trust and assures your customers that your brand is authentic

COLLECTION PAGE :

Your customer views this page to have an in-depth view of the products and services you offer.

1. Banner adding on Collection page -- Make your collection page stand out with interesting & creative collection banners
2. Product filter for easy navigation -- Categorize & filter products by their size, color or type so users find product to product navigation easy.
3. Product Label -- Product labels like % off, ‘New Arrival’, ‘Sold Out’ must be there must be there for the ease of the buyer
4. Product Showcasing -- Clear product title and description , high quality images , reviews , related products , color swatch function, grey effect for sold out products , product labels . All these features make your store much more convenient, authentic, easy to use and user friendly.
   Example of Good Collection Page

PRODUCT PAGE :

1. Features like custom swatches, product zoom in, product reviews, unique product titles/descriptions and  cart drawer that will make your product page more interactive and user-friendly.
2. You Can Add Sticky Add to cart / Buy Now Bar on Your Product Page : Demo Example
   
   This floating bar on the product page makes it impossible for your customers to miss checkout with the always visible Sticky Add to Cart Bar. Here the user can quickly select the variants, sizes and quantities for their order and checkout directly. You can use this app Cart2Sale ‑ Sales Booster
   Example of Good Product Page

CART PAGE :

1. Sticky Buy now or add to cart button ,Sticky cart -- A Sticky Cart feature or sticky checkout bar reduces cart abandonment and engages the customer in your store.
2. Functionality Of Cart Page -- Discount code , Gift wrapping , additional cart notes , delivery date picker, i agree with terms and conditions, trust badges, etc.  for personalizing your customer's shopping experience on the cart page. You to try our all-in-one app, Cart2Sale ‑ Sales Booster

            Example of Good Cart Page

INTEGRATIONS :

1. Social Media Link -- Include links to your Facebook, Twitter and Instagram or any other social media business pages.
2. Proper integration of Google Analytics, Facebook store, Instagram store, google search console -- These features will help you track and analyze how customers interact with your store.
3. Proper setup shipping, taxes -- Set up shipping and taxes options for different areas/countries or for particular products.
4. Google shopping -- Let your users easily discover & buy your products with Google smart shopping marketing campaigns.

App Integration :

Try This App - Cart2Sale ‑ Sales Booster .
11-in-1 App to Maximize your Sales and Conversion

1. Sticky Add to Cart Bar and Buy Now Button
2. Sticky Checkout Bar
3. Sticky Cart Icon
4. Quick Buy Button
5. Free Shipping Bar
6. I Agree to the Terms and Conditions Checkbox
7. Gift Wrapping
8. Delivery Date Picker
9. How Did You Know About Us
10. Additional Cart Notes
11. Trust Badges

Please check our fully functional Demo Store

Hope these suggestions are useful for you. Wish you many more sales in the future. If you have any queries, do let me know here.

Good luck!