Hi, I own the site "https://padelexperterna.se/". We sell Padel accessories which is a big sport in (mainly) Spain.
I was wondering if anyone could come with feedback to increase our conversion rates.
Only looking for feedback on the store, not marketing right now.
I have some ideas:
1) SOCIAL MEDIA REDIRECTS
Your social media links in the footer open in the same page, instead of a new tab. This will bounce users from your site, lowering conversions and increasing bounce rate (which is a factor in SEO).
Open any external links in a new tab. You can use the attribute target="_blank" on the <a> tags of those links.
Create a compelling "about" page that shows your passion for the topic and connects your brand with the target audience. I've done heat map testing and found that people click on About page a lot if it's in the header - this means people want to know who they're buying from.
3) EMAIL CAPTURE
Set up an email capture form. I like to put one in the footer, and then also either a) small slide in box in the corner that triggers after 30 - 60 seconds or b) an exit intent popup.
Email is typically the highest converting channel, so utilizing a targeted email list is a good way to raise overall conversion rates (and free traffic).
If you'd like some more tips, I wrote a guide with 20 CRO tactics I've personally used on Shopify sites: https://speedboostr.com/conversion-rate-optimization-guide.
Good luck 💸
Sure no probs 🤙
For heat maps I use hotjar. I also like the poll feature too for surveys / data gathering.
Working with a few stores in Europe. The biggest area for your store right now is figuring out your brand and branding. Right now you store does not standout in a unique way Here are some ways to make your store even better and make people want to purchase.
Product Page Feedback
Your store just needs some tweaks to take it up a level. Hope you found this helpful, if so please click "like" below to let me know.
Very nice store, I love the color scheme that you went for. First impression is of a huge importance and you totally nailed it. The hero banner image is amazing.
-Add images on the blog section on the homepage and the blog page itself
-The sale you have seems to be a nice deal, however, people always need to know why you have made such sales, is it a seasonal sale? or is it because there is no demand on it? Does that mean the product is bad?
Instead of giving discount for nothing, give them as rewards for completing certain actions on your store ex. for creating accounts, for leaving a review, for sharing your site, for spending money on your site. It is not difficult for a user to do and you will get so many actions on your site, and you are having discounts anyway.
-I recommend choosing one or two colors and sticking with them. I see that you have green, red and orange going on. Maybe leave black and green or black and black and orange?
-Implement an opportunity to log in and sign up using Social Media account. We all have accounts at least in one social media. And if I have an opportunity to create an account just with one click, I will do it. having an easier way to Sign in will help you gather customer base. The most valuable thing for a company is the customer
- Social media has become a huge thing nowadays. I highly recommend taking advantage of that and adding Instagram galleries on your homepage. It will help drive traffic from your site on to your account and vice versa.
For implementing all that on your store you can use apps, try to reach for ones that have more than one function within. I recommend using Growave, because if offer 10 marketing tools, such as Rewards, Reviews, Instagram, Social login etc all in one. It can also be translated to any language easily.
Hopefully, I managed to help you, If so, please let me know by liking this post.
I wish you the best of luck!
I did vist your store and noticed you have a wide range of products.
Adding to @DuaneBrown's comments I have below suggestions:
1. Include the product type/category in each of your product page URL and title for better SEO.
2. You can as well as categorize your products based on the Brand.
3. You can use free keyword tools such as UberSuggest to add possible keywords to your product.
Hope this was helpful
I have gone through your site. Though it looks good, there are quite a few things missing on your store which if added can really make a lot of difference to the user experience, conversion rate and your overall sales.
Logo & Favicon :
Logo & Favicon -- Your logo should highlight your brand name. Add a favourite icon so users can locate your webpage easily.
A lot can be done to your homepage to make it more informative & attractive.
Your customer views this page to have an in-depth view of the products and services you offer.
App Integration :
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Hope these suggestions are useful for you. Wish you many more sales in the future. If you have any queries, do let me know here.
MS Web Designer | Task4Store
20,000+ Tasks Completed | 1000+ Happy Clients
Want to modify or custom changes on store hire me.
If helpful then please Like and Accept Solution
The conversion rate is influenced a lot by the overall store look and appearence. Some of the tips for store optimization are as follows:
May the store receive an increase in the overall conversion rate very soon.