Tips to increase conversion rate

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Tourist
4 0 0

Hi, I own the site "https://padelexperterna.se/". We sell Padel accessories which is a big sport in (mainly) Spain. 

I was wondering if anyone could come with feedback to increase our conversion rates.

 

Only looking for feedback on the store, not marketing right now.

 

 

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Shopify Expert
884 72 208

I have some ideas:

 

1) SOCIAL MEDIA REDIRECTS

Your social media links in the footer open in the same page, instead of a new tab. This will bounce users from your site, lowering conversions and increasing bounce rate (which is a factor in SEO).

 

Open any external links in a new tab. You can use the attribute target="_blank" on the <a> tags of those links.

 

2) BRANDING

Create a compelling "about" page that shows your passion for the topic and connects your brand with the target audience. I've done heat map testing and found that people click on About page a lot if it's in the header - this means people want to know who they're buying from.

 

3) EMAIL CAPTURE

Set up an email capture form. I like to put one in the footer, and then also either a) small slide in box in the corner that triggers after 30 - 60 seconds or b) an exit intent popup.

 

Email is typically the highest converting channel, so utilizing a targeted email list is a good way to raise overall conversion rates (and free traffic).

 

If you'd like some more tips, I wrote a guide with 20 CRO tactics I've personally used on Shopify sites: https://speedboostr.com/conversion-rate-optimization-guide.

 

Good luck 💸

Founder of Speed Boostr (Shopify optimization and dev agency).
Creator of Theme Scientist (A/B testing app).
Creator of Order Automator (app that auto tags + fulfills orders, send emails).
Creator of Tip Jar (add a tip button to your store).
Creator of Shopify Analyzer (first performance analysis tool specifically for Shopify sites).
My team also builds custom apps and automated solutions.
Enjoy the adventure!
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Tourist
4 0 0

Huge thank you for this answer, will take a look at the guide aswell.

 

Was just wondering, how did you make the heat map that you mentioned?

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Shopify Expert
884 72 208

Sure no probs 🤙

 

For heat maps I use hotjar. I also like the poll feature too for surveys / data gathering.

Founder of Speed Boostr (Shopify optimization and dev agency).
Creator of Theme Scientist (A/B testing app).
Creator of Order Automator (app that auto tags + fulfills orders, send emails).
Creator of Tip Jar (add a tip button to your store).
Creator of Shopify Analyzer (first performance analysis tool specifically for Shopify sites).
My team also builds custom apps and automated solutions.
Enjoy the adventure!
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Working with a few stores in Europe. The biggest area for your store right now is figuring out your brand and branding. Right now you store does not standout in a unique way Here are some ways to make your store even better and make people want to purchase.

 

Homepage Feedback

    1. Carousels / sliders have been proven to lowers conversions rates ...limit how much you use the one on your site. No one is going to wait around to see what is on each sliders

    2. I would clean up the design of your homepage as it's disorganized right now. The brand logos should be higher on the page. You should tell your brand store on the homepage and not just show tons of product. People will click into your store if they want to

    3. Maybe I missed it but add links to your footer for return/refund, and shipping policy. I didn't see these pages on your site and they are ones customers will look for

    4. I would consider only having 3 SKUS / row on your collection pages and make each image bigger

    5. Consider adding a Featured Product section on the homepage (i.e. Racket Of The Month). Pick one products and tell people why you picked it and what makes it great

    6. I would have the Brand drop down as it's own menu item. Or just link to them in the footer, since you only sell a handful of brand


Product Page  Feedback

    1. Add a longer product description as this is how you convince someone to buy on your site. Plus it helps with SEO and ranking in organic search

    2. Make sure all your product images are the same size and dimensions and the same style/brand. This is going to help tie your site together

    3. If you have a buyers guide, would be great to link to that on key product and collection pages. Help people figure out what racket they want. This could also be good content to rank in the future.

 

Your store just needs some tweaks to take it up a level. Hope you found this helpful, if so please click "like" below to let me know.

We help ecommerce & DTC brands create, manage and scale profitable PPC campaigns: TakeSomeRisk.com

P.S. Take my Google Shopping Course and help grow your revenue this month.
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Tourist
4 0 0

Awesome, just changed how the carousel works and also moved the brand part. Will continue tomorrow! :)

 

Thank you for your help!

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Shopify Partner
386 34 156

Hi @Padelexperterna 

 

Very nice store, I love the color scheme that you went for. First impression is of a huge importance and you totally nailed it. The hero banner image is amazing. 

 

-Add images on the blog section on the homepage and the blog page itself 

 

-The sale you have seems to be a nice deal, however, people always need to know why you have made such sales, is it a seasonal sale? or is it because there is no demand on it? Does that mean the product is bad? 

Instead of giving discount for nothing, give them as rewards for completing certain actions on your store ex. for creating accounts, for leaving a review, for sharing your site, for spending money on your site. It is not difficult for a user to do and you will get so many actions on your site, and you are having discounts anyway.

 

-I recommend choosing one or two colors and sticking with them. I see that you have green, red and orange going on. Maybe leave black and green or black and black and orange?

 

-Implement an opportunity to log in and sign up using Social Media account. We all have accounts at least in one social media. And if I have an opportunity to create an account just with one click, I will do it. having an easier way to Sign in will help you gather customer base. The most valuable thing for a company is the customer

 

Social media has become a huge thing nowadays. I highly recommend taking advantage of that and adding Instagram galleries on your homepage. It will help drive traffic from your site on to your account and vice versa.

 

For implementing all that on your store you can use apps, try to reach for ones that have more than one function within. I recommend using Growave, because if offer 10 marketing tools, such as Rewards, Reviews, Instagram, Social login etc all in one.  It can also be translated to any language easily. 

 

Hopefully, I managed to help you, If so, please let me know by liking this post. 

 

I wish you the best of luck! 

 

Growave is the all-in-one marketing platform that has
- Visual Reviews with automated emails
- Loyalty&Rewards
- Wishlist
- Instagram
- Social Sharing + more 

Increase conversions with ease here
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Shopify Partner
378 29 118

Hi,

I did vist your store and noticed you have a wide range of products.

Adding to @DuaneBrown's comments I have below suggestions:

1. Include the product type/category in each of your product page URL and title for better SEO.

2. You can as well as categorize your products based on the Brand.

3. You can use free keyword tools such as UberSuggest to add possible keywords to your product.

 

Hope this was helpful

Asha

https://MansionEcommerce.com
https://apps.shopify.com/partners/mansion-ecommerce
Driving the next decade of eCommerce
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Shopify Expert
277 13 55

Hi,  

I have gone through your site. Though it looks good, there are quite a few things missing on your store which if added can really make a lot of difference to the user experience, conversion rate and your overall sales.

 

Logo & Favicon :

Logo & Favicon -- Your logo should highlight your brand name. Add a favourite icon so users can locate your webpage easily.

 

HEADER & FOOTER :

  1. Header -- Have a sticky header and a clear smart search bar to help users locate the products they're looking for.Also a slide out cart, a cart icon with item calculator must have features. Login icon must be there for buyer account creation before purchasing.
  2. Footer -- Optimize your footer with more professional and functional look and also highlight your newsletter sign up so people who follow your brand will receive more updates about promotions and sales. There are legal policy pages which are missing in the footer that must be included for authenticity and security purpose

 

HOMEPAGE :

A lot can be done to your homepage to make it more informative & attractive.

  1. Banners & Branding -- Add hero banner with prompt CTA buttons that syncs well with your store theme & branding. This banner should include info like free shipping, offers/deals like 50% off, etc
  2. Color, Font & Branding -- Over All Text, Font , Paragraph , Alignment , Spacing , Padding etc should be more elegant so that your store looks well-organized, neat and visually appealing. Maintain the same or similar colors and fonts throughout your store to keep your  branding intact 
  3. Featured Collection -- Add all the top featured collection on the homepage so users know the type of products you're selling on your store.
  4. Featured / Bestseller products -- Engage your customers by letting them know the bestseller products on your store                                     
  5. Testimonials -- They add to the trust factor as when customers see what other buyers have to say about your products, it makes them more sure about your brand.
  6. Highlight your USP -- What's unique about your brand that none of the other Shopify merchants have? This needs to be highlighted in your store presentation, features & more.
  7. Trust Badge on Home Page -- This is important as this helps to build trust and assures your customers that your brand is authentic

 

COLLECTION PAGE :

Your customer views this page to have an in-depth view of the products and services you offer.

  1. Banner adding on Collection page -- Make your collection page stand out with interesting & creative collection banners
  2. Product filter for easy navigation -- Categorize & filter products by their size, color or type so users find product to product navigation easy.
  3. Product Label -- Product labels like % off, ‘New Arrival’, ‘Sold Out’ must be there must be there for the ease of the buyer
  4. Product Showcasing -- Clear product title and description , high quality images , reviews , related products , color swatch function, grey effect for sold out products , product labels . All these features make your store much more convenient, authentic, easy to use and user friendly.
    Example of Good Collection Page

 

PRODUCT PAGE :

  1. Features like custom swatches, product zoom in, product reviews, unique product titles/descriptions and  cart drawer that will make your product page more interactive and user-friendly.
  2. You Can Add Sticky Add to cart / Buy Now Bar on Your Product Page : Demo Example

    This floating bar on the product page makes it impossible for your customers to miss checkout with the always visible Sticky Add to Cart Bar. Here the user can quickly select the variants, sizes and quantities for their order and checkout directly. You can use this app Cart2Sale ‑ Sales Booster
    Example of Good Product Page

 

CART PAGE :

  1. Sticky Buy now or add to cart button ,Sticky cart -- A Sticky Cart feature or sticky checkout bar reduces cart abandonment and engages the customer in your store.
  2. Functionality Of Cart Page -- Discount code , Gift wrapping , additional cart notes , delivery date picker, i agree with terms and conditions, trust badges, etc.  for personalizing your customer's shopping experience on the cart page. You to try our all-in-one app, Cart2Sale ‑ Sales Booster

            Example of Good Cart Page

 

INTEGRATIONS :

  1. Social Media Link -- Include links to your Facebook, Twitter and Instagram or any other social media business pages.
  2. Proper integration of Google Analytics, Facebook store, Instagram store, google search console -- These features will help you track and analyze how customers interact with your store.
  3. Proper setup shipping, taxes -- Set up shipping and taxes options for different areas/countries or for particular products.
  4. Google shopping -- Let your users easily discover & buy your products with Google smart shopping marketing campaigns.


App Integration :

Try This App - Cart2Sale ‑ Sales Booster .
11-in-1 App to Maximize your Sales and Conversion

 

  1. Sticky Add to Cart Bar and Buy Now Button
  2. Sticky Checkout Bar
  3. Sticky Cart Icon
  4. Quick Buy Button
  5. Free Shipping Bar
  6. I Agree to the Terms and Conditions Checkbox
  7. Gift Wrapping
  8. Delivery Date Picker
  9. How Did You Know About Us
  10. Additional Cart Notes
  11. Trust Badges

Please check our fully functional Demo Store

Hope these suggestions are useful for you. Wish you many more sales in the future. If you have any queries, do let me know here.

 

Good luck!

Sudipta 
MS Web Designer | Task4Store
20,000+ Tasks Completed | 1000+ Happy Clients

Want to modify or custom changes on store hire me.
If helpful then please Like and Accept Solution

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Shopify Partner
1958 124 434

Hey Padelexperterna,

The conversion rate is influenced a lot by the overall store look and appearence. Some of the tips for store optimization are as follows:

  1. Using high-quality images and videos on product pages, offering limited-time coupon codes, using cart abandonment software and the checkout process should be clean.
  2. A "home" button is a must at the starting of the main menu of any ecommerce store.
  3. The addition of the "Sale" section to the main menu will help to keep all discounted items in one place.
  4. To improve customer decisiveness, product reviews should be added below each item.
  5. Testimonials tend to strengthen customer trust and belief.
  6. Social connectivity can be further enhanced if you add social links like "Twitter and Linked in" to the site footer as well.
  7. You can also install one of the most popular app Growwave which is all in one marketing platform that helps store owners increase conversions with ease.
  8. Finally, I would also recommend replacing the default search with an advanced search like Sparq which allows synonyms, advanced custom tag filters, spelling correction, and other such features. Visitors with search are high intent users and their conversion rate is higher than normal users.
    Check out the features live here.
    You can use Sparq free trial for as many products in your store. After the trial period, you can enjoy with Sparq’s Free Starter Plan for upto 1000* products.

May the store receive an increase in the overall conversion rate very soon.

Neha :)

Sparq is a fast and beautiful product filter and search solution for Shopify store owners. It allows store owners to add a custom tag, metadata, or variant based filters on their collection page and upgrade their default search to an extremely fast, more user-friendly and feature-rich search.
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