I am building a POD website. My website is- http://www.lopenz.com.
I am totally aware that I am not gonna make a sales from this. Doing this on my own. I desperately need help. Please let me know how can I improve my site and what new products I can add on this store to build a brand from it. Thanks for the hearty souls. Appreciate your help.
Firstly you need to know what you are going to sell. If you are new, starting from one niche would be easier and still effective.
Once you identified a niche and have a couple of ideas, turn them into (online) products and categorize the products coherently.
An important note for the preparation phase is product images. T-shirts and apparel in general are visually-driven products, each product will need at least 3-5 product images for customers to evaluate the product quality. For T-shirt, there should be these 3 types of product images:
With categorized products and enough of product images, you can start over with your store design.
I have just taken a look at your website and my first expression of it was quite positive. It looks professional and neat.
There are some things to be changed or added, nevertheless the path you have chosen is correct.
As for products to sell on your store, from my experience I noticed that along with t-shirts people tend to also offer hoodies, beanies and things from the same niche.
I would recommend articulating your vision and setting up little tasks according to that.
Here is a business Plan template offered by Shopify that you can use https://www.shopify.com/blog/business-plan-template
Besides, benchmarking is always a great thing to get inspired. I suggest visiting online stores that sell the same items as you and see how they are operating and handling their business. That can easily be done by observation.
-The navigation bar is an important part of a page. It is static, meaning that you can put most important information there and give customers quick access to that. I suggest adding following links.
About us page
-I recommend making the font size slightly bigger there and maybe adding more information there. That page is a great opportunity to build customer trust.
-I did not manage to find one. It is crucial to have one, to get in touch with customers and to let them know that you are ready to help.
-It looks neat and perfect. I love the way you set all the buttons and wording there. I only suggest in the description section add info about fabric, I didi not find any.
Hopefully, I managed to help you, if so please let me know by liking the post.
Building a POD website is a very good choice in itself and is quite in demand nowadays. Apart from T-shirts you can also use coffee mugs, hoodies, book covers, and even handkerchiefs. It gives your site a different concept and identity. My suggestions for store improvement are as follows:
May store improvement bring you a lot more sales.
Your graphic tees are really cute. One suggestion is to add a buy now, pay later option for customers to increase conversions, add more items to their cart and help to increase average order values. I work for Klarna and it's helping to increase conversions by 44% and increase average order values by 67%. They pay 25% at the time of purchase and spread out the remaining payments with no interest or credit card required. Here is some more information about how it works and how to get started as it integrates easily with Shopify. We also pay you in full upfront and manage all the risks of any chargebacks or fraud.
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