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I believe that you can work more on your logo, right now it is just a text with the same font as other wording on your site.
Facebook link needs to be revised as well, it is not directing to the actual page.
Product pages are quite empty, same goes to the homepage. But you might consider adding some more information and widgets there like more photos, Instagram gallery, reviews widget.
Try to engage users who come to your site, right now it is not offering me anything for me to stay. You might use some discounts for sign up, so users can use it on products, certain collections, etc.
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Your store looks great and I like the personal approach and authentic story on About us page. Consider adding your photo to this page - it will help you improve conversion rate through building trust and rapport.
Rename "Product Collections" to "Shop" - it creates urgency and gives an indirect order to shoppers, inviting them to take action [positive tone of voice]. The best performing shops design their customer journey [sales funnel] across the pages with clear CTAs - from the homepage, through collections to the checkout - so showing people where to click and how to browse your website to complete the purchase will put your customers at ease and improve your conversion rate.
Font - consider using more readable Sans-Serif based font - it will help you improve your SEO and user experience. The calligraphy font you are using now is good for short titles but is hard to read on pages - if you have a larger block of text.
Make sure to add trust signals as well: Shipping policy and returns policy. These can also help you improve your conversion rate. Many online shoppers often look for this info before placing an order, to find out the shipping cost, or contact details, so having these pages easy to find can also help you boost your conversion rate.
Blog - consider blogging regularly - it can help you keep your website fresh with new content [and will make Google bots crawl your website more frequently], which will help you build your Google rank. Blog is also a great way to bring more relevant traffic from the search engines - websites with more written content [articles] tend to outperform websites with no blog in the search results, and therefore get more traffic.
Blogging is powerful - it helped me get to Google page #1 in only four days with this blog post: Breadcrumbs in SEO.
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Shopify Partner | Ecommerce expert
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