I just took a look at your store on desktop and here are some of my recommendations:
Hopefully the items above helped. I am pretty new to Shopify myself and requested feedback on my store just this week lol. Just keep pushing and keep learning and in time, I'm sure Route 6 Outdoors will do fine!
Hi @Ehill5014 ,
It's good that you are getting a good traffic and people are going to the checkout but there's no sales. The reason for this might be an unappealing store.
Actually, when I visited your store, I did not get the category of products you're dealing in. Make sure that the visitor gets to know about the products instantly.
There should be sliders which help you to display the uniqueness of your business and discount offers as well.
There should be a favicon which differentiates your site from others while there are many tabs opened.
Add about us, contact us, blog, privacy policies, shipping policies and other important pages in order to build the trust level among your customers. Also, add contact us form so that it is easy for the customers to connect with you easily.
Add live chat support on the store so that it is easy for the visitors to connect with to clear their doubts instantly.
There are many more things which need to be improved in order to make your store better and attractive enough to convert the leads into sales.
If you need to discuss further, feel free to connect with me.
You did something I wish more people would do. Adding a image of themselves. Great way to build trust and a connection. You could also write some blogs to build that connection even stronger.
I was getting a good vibe from your home page also when I first landed on it. I also just emailed you something that might help.
Keep up the good work.
Congratulation for your store. I have gone through your store and hope the following suggestion will help you.
1. Optimize your store loading speed for mobile and desktop
2. Need to work on design
3. Optimize your product landing page
4. Optimize your store for SEO
5. Need to check "checkout process"
There are other areas you need to work
Need help? Please contact us here: https://www.mswebdesigner.com/products/get-expert-guidance
Thanks & Regards
MS Web Designer