Traffic, but no sales! -seeking feedback: do we have the wrong products? or are we doing it wrong?

mushotokulife
New Member
1 0 0

 Hi Everyone,  Would love some feedback on our site:          https://mushotokulife.com/

We have been slowly growing our brand on social media (still less than 100 followers), but have tried to approach our store as offering a concept, building a brand, forming a community, offering useful life content AND selling items to support our concept. We thought this was a winning plan, but in just over a month we have had nearly 2,000 visits and zero sales.

We have a newsletter, and even added a widget to start a monthly drawing for a free yoga mat, still nothing!! We are open to some tough love here. We are new at this and cannot figure out why it's going nowhere.

Thanks in advance!!

 

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AiTrillion
Shopify Partner
3749 215 670

Hello @mushotokulife, I hope you are doing good! you need to make your store professional. Here are some suggestions that you can work on:

Home Page should flow better. I would recommend setting it out like this. Slideshow Image- Collection List- New/ trending/ recently viewed products- Testimonials- Newsletter sign up box- Instagram Feed.

To add a section of new/ trending/ recently viewed products you can also simply install an app AiTrillion and enable the product recommendations.

- Add quick links in the footer menu. Improve the header menu. 

Showcase reviews on the home page or create an exclusive page that will build more trust in visitors. When assessing a site, we want to know what others have thought of the products they sell and the service provided. That is where customer reviews come in, they are an indicator that other people have shopped on the site and enjoyed their purchase. For reviews, you can install the all in one app AiTrillion.

- Web push notifications on your store and will help you in reaching your customers and visitors directly. Send them a price drop alert notifications. Reach interested buyers smartlyWith AiTrillion you can set subscribers to receive price drop alerts of the products they are interested in.

Improvise the product descriptions-

  • Make sure you specify every detail of the product.
  • Showcase its features and benefits.
  • Use numbering and bulleting to make it easily scannable.

Hope this helps!

Sachin D | Shopify Growth Expert @ AiTrillion

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Growave
Shopify Partner
940 25 336

Hi @mushotokulife !

Implement an opportunity to log in and sign up using Social Media account. We all have accounts at least in one social media. And if I have an opportunity to create an account just with one click, I will do it. having an easier way to Sign in will help you gather customer base. The most valuable thing for a company is the customer.

The items on your store are something that will most likely be purchased by one person several times. For better customer retention I recommend using Rewards program by Growave, that will give out various discounts depending on how much a person has spent on your store or how many actions he/she has completed (left a review, shared the site, created an account, etc.)

The items in your store are something that every person will need in their lives. Therefore, I recommend using a Referral program by Growave to give your customers an opportunity of sharing your products with friends and getting rewarded for that.

Social media has become a huge thing nowadays. I highly recommend taking advantage of that and adding Instagram galleries on your homepage. It will help drive traffic from your site on to your account and vice versa.

Imagine if you saw something that you quite like in the store, however you want to browse more, get more options, and then choose the best one. That often happens to me, because I am indecisive. That is when Wishlist comes in handy. Since you have a lot of products on your site, I recommend adding that feature to improve the user experience on your site. Besides, if the items on the wishlist have not been purchased, automated emails will be sent out as a reminder.

90% of people read reviews before purchasing an item. I personally do not read the description too much, I go straight on to the reviews section because that is social proof. In my opinion that is essential for every site. I highly recommend (almost insist) and adding that feature on your site. You can use Growave for that, it offers automated emails within the Reviews feature as well. 

Homepage designs guides your visitors around your website. To engage visitors you need to work on homepage layout design.  Include trust indicators on the homepage. Homepage content should be strategically decided.

I have also found that there are only a few products in your store, try adding more products so that your customers will have a lot of options to select from.

Add a blog page, blog page helps you to share more about your website and products which increases your site visibility.Your e-commerce blog will not only drive more traffic to your website—but it will increase your conversions too. Your blog will make you feel more credible and relatable, which will provide new clients with a greater sense of confidence in their purchases

Add clear CTAs - help to show what to do next. Hero banner on your homepage is a key to make a connection with every visitor. You should clearly communicate what your website is about.

Growave is the all-in-one marketing platform that has
- Visual Reviews with automated emails
- Loyalty&Rewards
- Wishlist
- Instagram
- Social Login + more

Increase conversions with ease here
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@mushotokulife try to add reviews for your products then you will see the change, reviews with photos are the best. This app has a free plan for your starting: https://apps.shopify.com/ryviu 

Dan from Ryviu
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Hello,

I observed a few points on your website, I hope those are helpful for your website.

-> You can Add a blog page, Blog initially used to provide a unique way for people to share their thoughts, feelings, experiences, and opinions and It is a huge opportunity to increase your company's visibility.
-> You can add trust badges. It checks to visitors that a site is genuine. Information is gathered by the outsider trust seal organization that affirms that the business is valid.
-> You can add the item reviews under the product page, Item reviews can help give customers that additional propel they have to confide in your online shop and finish their buy. I would suggest including item reviews too, as reviews for customers to share their positive experience thus different customers can see the reviews and be influenced to purchase.

Thanks,
Appfreaker.

Apps Developer Team |@Tuecus-Customer Page
@Aliexpress Dropshipping & More
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