Hey, I went through your store. There are still some grounds on which you can improve.
The home page should be visually pleasing and must attract appropriate and potential visitors to your site. In order to capture the immense attention of your visitors, portray products on the home page. Try to add some of these following points in your homepage-
Something Interesting ( maybe little about your story with a link to about page )
Newsletter Sign Up
Popular Products ( 4-8 Max )
You can add a slider of images and add featured products to it. Also, you can add video for top-selling products to make it more creative and interactive
Hi Geri! Maggie, a Shopify Partner here :)
You have a great niche, and I'm sure you also know you're in a highly competitive market. If you already have high traffic, but no sales, the best way to fix it is to look into the traffic sources and assess whether the visitors coming to your website are most likely to convert [make a purchase].
If you already have Google Analytics installed, I recommend analyzing it in detail - it will give you a plethora of information as to where your visitors are coming from and which sources send you the most converting traffic. If you haven't got experience in reading Google Analytics data, you can outsource a complete review here: https://www.rockpapercopy.com/asp-products/google-analytics-ppc/
I also recommend defining your niche - and be very specific here. If you'd like to differentiate yourself in such a busy market, you need to offer something unique that your target customers are looking for. That could be unique product, but also unique approach to customer service - i.e. life beauty advice on the website - like a live chat with a beauty agent, so your website visitors can get advice instantly. You have a unique advantage over big brands as you can offer a personalized approach.
Make sure to research your target market to find what are they looking for when buying beauty products online - that none of the other competitors are offering - and then see if you can deliver that profitably on your website.
I hope it helps - and if you have any questions, simply message me.
Looking for more detailed critique? Reserve your FREE website audit here: https://www.rockpapercopy.com/audit/
Shopify Partner | Ecommerce expert
Hope following tips will help you.
1. Optimize your store loading speed for mobile and desktop
2. Do dynamic product remarketing
3. Use custom affinity audience
4. You have missed lots of features in Product page (https://www.mswebdesigner.com/pages/product-page)
There are other areas you need to work
Thanks & Regards
MS Web Designer