Traffic no sales

Samarmurad
Tourist
10 1 1

Hi, I’m a fashion brand and I launched my website feb this year. Was quite inactive with marketing. I started advertising lately mainly on instgram and I got quite a good traffic 270 in one month. However none really converted to sales. In fact most seem to only go to the main homepage only. Please advice on how to convert those to sales? Appreciating the support 

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