I recently launched my fashion jewellery store veerley.com and I'm promoting it via Facebook ads, Google ads and posting on social, but no conversion so far.
904 page views
2.17 min session duration
60% bounce rate
5 add to cart clicked (I have used Google tag manager to track clicks)
Only 1 abandoned checkout
Videos and models images have been shoot by me to provide original content to the users and make them understand that it is not the usual drop shipping store.
I have also tried to reduce price further to stay under "competitors" price threshold.
No way to make a sale.
Obviously running ads at over £50/day and making no sales is not sustainable.
Can I have a feedback please?
The huge numbers are a clear indication of the fact that the users are interested. However, some flaws might have created a negative impression leading to loss of sales. So, store modification is a must. Some essential points to be taken care of for store improvement are as follows:
Hope the future brings a lot of good luck and fortune for you.
I have just visited your website. Overall, it is quite pretty and professional. You put lot of efforts into making it, right?
I just want to give some feedbacks to make it better!
- Add the Testimonial section into your Homepage to build the trust with customers.
2. Contact us page:
- Use more images to make your Contact us page more attractive. Actually, when I visit this page for the first time, I find that it is quite boring and eventually, I get difficult to see your contact option. When your customers easily to contact with you, they are more willing to buy your products.
3. Product page
- Add the review sections to make your customers trust you. In fact, the reviews from other customer can have big impacts on the customer buying decisions.
- Add call-to-action button. For example. you can add the "Check Out Now" button into your product page. So, when your website visitors click on it, they will be directed to the checkout page. It make customers convenient during their shopping times.
4. Improve your page speed
Your page loading speed is quite low on both mobile and laptop. You can check it via Google Page Speed Insights and get improvement suggestions. In fact, your website visitors can quickly leave your website without making any sales if they have to wait too long for your page loading.
I hope that above feedbacks are helpful for your online store <3
Selling jewellery online is really hard. It's not an impulse buy and it's something that people sometimes want to hold, touch and feel in their hard before purchasing. If you are spending £50/day across both Facebook and Google Ads, you should stop doing that and focus on one ad platform. Get that ad platform up and running and scale it before trying to move to a second ad platform. Beyond living in the UK and working on ASOS, also had a few jewellery brands as clients and we always focused on one ad platform to start.
Product Page Feedback
Your store just needs some tweaks to take it up a level. Hope you found this helpful, if so please click "like" below to let me know.
Your site design looks very feminine and elegant just like the jewelry that you have :) So in terms of delivering a nice vibe, you did a great job.
I can for sure tell that you have to be working more with the functionality of your site.
As you are saying, you are not a typical drop-shipping site, so let people know that as well. From the very first second on your site, tell that the pieces are high-quality hand made items. For that maybe add a little tiny section on the homepage telling a brief story behind the store. People need to connect with the brand to make their first purchase.
-The items in your store are more on a luxurious and expensive side, therefore I recommend giving back to your customers by rewarding them with free shipping, discounts and other goodies for spending a certain amount of money on your site. That way, letting your customers know that you care about them.
However, instead of giving a discount for nothing, give them as rewards for completing certain actions on your store ex. for creating accounts, for leaving a review, for sharing your site, for spending money on your site. It is not difficult for a user to do and you will get so many actions on your site, and you are having discounts anyway.
-I see that you have an Instagram account. However, I assume you are not focused on that a lot, I recommend taking advantage of that specific Social media and drive organic traffic from there that will most likely convert. Once the account is relatively promoted you can embed it in a gallery directly on your site.
As for now, I recommend adding the links on the footer menu, where you have Social Media icons that do not lead anywhere.
-90% of people read reviews before purchasing an item. I personally do not read the description too much, I go straight on to the reviews section because that is social proof. In my opinion that is essential for every site. I highly recommend (almost insist) and adding that feature on your site. You can use Growave for that, it offers automated emails within the Reviews feature as well.
You might want to install a couple of apps that will give more activities on your site. Growave is one of them and it has the features listed above all-in-one:)
Hopefully, I managed to help you, if so please let me know by liking this post.
I did a flare check on your website, you have 1 results indexed by Google. But your website has 48+ pages. Before you think of ranking you should ensure your pages are found (indexed by Google). So I would suggest getting your pages found by Google, Bing and other major search engines will be beneficial to you in terms of generating sales from organic searches.
You can submit your sitemap regularly to these major engines, or consider using a convenient tool like flare that offers many other major benefits.
Hope this was helpful.