I launched my store at the beginning of 2020. Since that time my store has had very very little traffic (some days, zero traffic!).
I did some paid ads on Instagram and Facebook, a bit traffic activated, and then weakens again without sales.
I was very frustrated and left the store after several attempts to improve without success.
I just decided to try again, and I reopened the store 10 days ago, and the movement is still weak.
I need help, I’d really appreciate any feedback.
This is my first online business, and I’m not sure at what point I should consider doing away with the Shopify store.
My store web. ( jodashop.com )
help me, please!!
In your case, you should focus on getting more traffic.
You can try to get traffic from Instagram and Facebook.
Instagram: Try to follow users, they will be noticed that you want to follow them, they will check your profiles and might follow back if interested. When your followers are higher, your post can have a large number of implement and as a result, you have traffic to your site. Obviously, you should post on this channel 3-4 times a day. Try to post on Instagram stories as well.
Facebook: Join groups that have your potential customers, try to engage on those groups. Also, keep your page update daily. Update stories on Facebook as well.
When you have more traffic, then moving to the next steps later. I will give you more advice about your site when you have lots of traffic but no sales.
Welcome to the Shopify family, and congratulations on your store.
Your store looks pretty great on the first look, good job. I have a few observations to add:
That being said - not all traffic is equal. So there can be a few reasons for no conversions (a) You’re sending the wrong people to your website. OR (b) There are issues with your website experience.
What kind of targeting are you using on social media? Is it sending the kind of ideal prospects you want to your store? I think you should do an audit of that data.
It might be the quality of traffic or the quality of your advertising. Figure out which it is and make changes accordingly - and I think you’ll be on your way to more conversions!
I hope this advice helps out. Hoping for more sales in your store!