Hey @RosaFaizzad,
I've taken a look at your checkout and have identified a few issues that may be causing your customers to abandon cart. You have roadblocks preventing your customers from reaching the checkout.
First, the cookies bar is covering your checkout link. When a person adds to cart, you are looking for a checkout button (which cannot be seen) so if they don't accept the cookies (which a lot of people wont) they won't ever see that checkout button and will leave your store. Next, the "Chat With Us" button is also in the way.
Last, you have made it mandatory for a person to accept your terms and conditions before proceeding to checkout. I'm not sure why it is set up this way but I would recommend changing it. It's too soon to ask them to accept your T&C, the visitor hasn't had a chance to see shipping costs/estimated time of delivery.
When you get to the checkout, the phone field is set as required. I would change this, it will be a deterrent for a lot of people.
When you get to shipping, I'd add in an estimated time of delivery there. Not having this information could also cause a person to abandon cart. Perhaps they need the dress by a certain date for an event.
The other thing I would say is that your currency converter isn't obvious. I would look at how you can make that it stand out more for your visitors, it could be as simple as adding a little icon beside the currency dropdown.
My next recommendation is to spend some time on your SEO. By default, Shopify will pull your product titles and descriptions and use that as your SEO (that is what is happening in your case). You don't want to leave your SEO to default, you want to be intentional about the words you use so that you are reaching your intended audience. We have a video walking you through how to do your SEO:
Lastly, I'll leave this video here for you to watch, it's a 2021 Ad Strategy video. For you, I would consider looking at an influencer on TikTok. The platform is the newer which means it's easier to grow faster and reach more people. There are also a lot of new influencers who will likely charge less than say a seasoned Instagram influencer.
We hope our response was helpful, if it was, let us know by giving us a thumbs up and/or marking it as a solution!
Best of luck!
Hi @RosaFaizzad
I’m Richard, CRO Expert at PageFly. I would like to have some feedback on your product page.
The header: the header contains many important elements like the Main Menu and the Search bar. But the white font color will make the text harder to read on the header. You can see when the white background appears, most of the text on the header will become invisible. Please consider changing the font color, the header background or the slide background image to make the content on the header clearer.
The footer: there is no point to hide the main menu on the footer under the accordions. Many visitors will miss and cannot find the information that they want.
Home page
Banner: You did a good job with the banner, it has many high-quality product images. But since the slideshow is full-screen, you will need bigger headings and buttons, right now they are too small for visitors to notice them.
Featured products: you can put some featured product sections on the Homepage to boost sale of your products. Bringing the CTAs like Add-to-Cart or Buy Now buttons to the product page can help customers buy without going to the product page.
Otherwise, your Homepage is really good with many different sections. Well-done!
Product page
Product images: Your product images are really high quality. Good job!
Review section: just like the testimonial section on your Homepage, the review sections on your Product page is also essential. The reviews with the images from customers will improve the reputation and the trustworthiness of your brand.
Policy sections: many customers will need to check information like refund or shipping policies on your store. You can use accordions to show those sections on your store, it can be useful to keep customers stay on your product pages, otherwise they will need to go to other pages to check for the information.
That is some feedback from me, I hope they could be useful to improve the CR. Please hit like or Solution if you find them helpful.
Cheer.
Hey @RosaFaizzad , hope you are fine. I went through your website, i have mentioned few things which can help you imporve your conversion rate:-
- Send abandoned cart emails: If you have lots of traffic and little sales due to abandoned carts so you can get lost revenue using abandonment email campaigns. There are many Automated tools for abandoned carts. They can help you increase sales and re-engage visitors to your site who have left. You can also send promotional emails to your subscriber's list.
- Another way to increase sales is to use product badges in your shop because badges/labels are a great way to highlight and promote specific products within your Shopify store. You can use Product Badges with proven marketing techniques such as scarcity, urgency and social proof to help you capture even more sales. Product Badges like in the image below
- Get more reviews in your products, this is for shoppers to gain some confidence in buying from your store
- Add Wishlist to your website. They are a great way to alert customers about a sale, drive traffic to your site. Also you can do more target oriented email campaigns. Also
