i just started my new website https://heartedpaws.com
i did some fb adds, 200 site views in last week
actually not one sale .
Can someone check out my page and give me some pointers?
Hi HeartedPaws! Maggie, Shopify Partner here!
Your store looks great and you stick to one niche, which is great. As you are selling jewelry, it would be better from a conversion point of view, to display images of your jewelry pieces in the sliding images on the homepage. As you show the images of pets, it gives an impression you are selling pet accessories, which will make your target audience confused. Make sure to display your jewelry here, and the short tagline and the current CTA should work.
The featured collections and products look great - your prices are very attractive.
Not sure about the Partners’ Products at the bottom though:
The products are not related to your niche, and you might lose traffic from your own store, if people decide to shop with one of your partners. See if this element adds anything in terms of your revenue [i.e. affiliate fees], if not, consider removing it.
Your font, while really beautiful, can earn you penalty points from Google - it’s difficult to read, and Google aims to have websites fully accessible to all users - including those visually-impaired. So user-friendliness and accessibility is one of the Google’s ranking factors. Consider swapping the font to a standard Arial or Verdana to make your content more accessible.
Refund policy - consider writing a unique policy here instead of featuring default Shopify policy, which mentions items you are not selling:
It will help you build trust, tailor the content to your own store and avoid any duplicate content issues, which might affect your Google rank.
Make sure to add trust signals as well: Shipping policy, contact us page, and about us page. These can also help you improve your conversion rate. Many online shoppers often look for this info before placing an order, to find out the shipping cost, so having this page easy to find can also help you boost your conversion rate.
‘Catalog’ in the top menu - consider renaming it to ‘Shop’ - it’s a more direct tone of voice, prompting people to take action: click + shop. This small change can also help you with your conversion rate.
Your products still have default AliExpress titles, which means it will be harder for you to stand out in the search results, among other dropshipping stores. Remember, that people can buy from AliExpress too, so if you have the same page titles as them, and generally they rank higher, people will be more likely to find their listing first before yours.
Think of how you can stand out in Google and drive traffic to your products. The best way is to work on organic, relevant traffic. Make sure to run a keyword research first to discover which keywords are most likely to bring you the converting traffic [visitors most likely to buy] and then use them within your content on your website. Learn how to run a keyword research using only free tools in this beginner’s guide: https://rockpapercopy.info/keyword-research/
When you’re dropshipping, you have a much harder task to stand out among the competition. You see, there are thousands of people just like you, opening a dropshipping store every single day. You need to offer something unique to really stand out and make people want to buy from you. Having an online presence and driving traffic from Facebook ads is not enough anymore - everyone is doing the same thing - so important thing is to offer your visitors something different, what your competitors are not offering. It could be strong branding, exceptional customer service, after-sale customer care etc. Unique branding is the best way forward if you want to stand out in an online world.
I would start by defining your niche, specializing in it and then targeting a defined audience. This will then help you find more ways how to approach and them and drive organic, free traffic. I explain it in this guide: General niche vs. narrow niche - which is better in ecommerce?
Your SEO score is 43/100
Google snippet [meta title and description] - need more substance. These are the values displayed in the SERPs [search results’ pages], therefore they need to be very enticing to encourage people to click. The higher CTR [click through rate], the more likely Google will be to promote your site in the search results. However, if people won’t click your listing, your website can drop. So, how can you improve your Google snippet?
First, add a value you can bring with your products and define the benefit - something that stands out, makes people intrigued and want them to find more. This is a great way to improve your presence in SERPs and get more clicks [traffic]. Consider also using one of your target keywords in the snippet and add a CTA at the end, such as “Shop now!” - this is a great way to create an urgency and make people want to make a purchase right now.
Consider also using one of your main keywords in the meta title - at the moment you have “HeartedPaws” only.
Your meta description is empty - in that case, Google will generate meta description, which will not always be most optimized to generate clicks. Make sure to create a meta description that helps you stand out in the search results and prompts people to click your listing. The more people click your listing, the higher you will rank. But if people will see your listing in the search results and don’t click it, your site will be dropping in the results, as Google will assume is not relevant for this search. So in order to improve your SEO, write a Google snippet people cannot resist to click :)
When I searched for “Hearted Paws” on Google, I got a bunch of dog charity listings and videos of dog rescue stories - I didn’t see your store on the 1st or a 2nd page. Consider in this case changing the business name and URL - it will be difficult for you to rank on the 1st page with the current name and reach people wanting to buy jewelry. Google is very strict in terms of what kind of content it will show for certain searches. It’s clear that “hearted paws” is most likely to attract charity/dog rescue related content, so anything not matching this will have difficulty reaching page one.
You are still starting out, so changing the name and URL will not cause any issues, and will save you a ton of work and money in the long run if you want to rank well with your jewelry pages.
Let me know if you need a help finding better-suited business name to guarantee best results in Google. My team specializes in SEO, keyword research and branding and can help you build strong foundations to help you reach top pages in Google, appear in the relevant search results, and bring free organic traffic that converts. Contact me now to get started on your project: https://www.rockpapercopy.com/contact/
If you liked this website critique and would like to request a review of your own store, please click here now: https://www.rockpapercopy.com/critique/
Shopify Partner | Ecommerce expert
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