Visitors: Loads Sales: Very Low

[Jane2001]

Hello,

I'd really appreciate it if someone could have a look at my store and give me any feedback to help me improve my conversion rate. 

The language app is out of alignment - I've asked assistance from Google a couple of times but they haven't replied yet.

My website is: https://theappareltrove.com

Thanks!

[MS-WEB-DESIGNER]

Dear Jane2001,

Hope following suggestions will help you.

• Overall Font, Color, Spacing, Alignment need to adjust

• Add social profiles at footer
• Mobile Speed Need to Improve, Currently 36-45 
• Have a clear header bar to help users locate the products they're looking for. Example of Good Header
• Add predictive search feature
• Add Custom Slider(Hero banners) with Call to Action
• Add Trust Badge
• Highlight your USP
• Human Touch : About you and your business - Highlight what makes you different and personalize your offerings when you write about your brand in a custom About Us section.Example of Nice Home page 
  
• Add Featured / Bestseller products at home page - Engage your customers by letting them know the bestseller products on your store.
• Add Testimonials at homepage
• Banner adding on Collection page - Make your collection page stand out with interesting & creative collection banners. Example of Good Collection Page
• Add Promotional banner on collection page - You can show images of featured, bestseller or popular products on the collection page banner.
• Add Product filter for easy navigation - Categorize & filter products by their size, colour or type so users find product to product navigation easy.Example of Ideal Product Page
• Do Cart Page Modification : discount code , Gift wrapping , additional cart notes , delivery date picker, i agree with terms and conditions, trust badges, etc. - Personalize your customer's shopping experience with these features on your cart page.

[Jane2001]

Hello @MS-WEB-DESIGNER ,

Thanks very much for taking the time to give me your feedback - it's most appreciated! I completely understand now how my site needs to be improved and will start searching the community for answers I can implement! Google still haven't replied to me about fixing their language app, so I'll remove it and look for another solution! All the best, Jane.

[Jane2001]

Hello @Droppersstop 

Thanks very much for your time and kind words. Everything you mentioned makes sense and so I'm going to implement your suggestions asap!

[ui-gab]

Hey, 

I agree with the other posters here to fix some of those issues. But right now we can only point out things we see.

There's a lot of the process we can't see.

My advice is to start tracking your data and then make the changes and see if it impacts your metrics. You need to look at it from different perspectives not just conversion rate, but bounce rate, time on page, cart abandonment rate, and product detail view rate at the minimum to understand what can be improved. We also do video replays, so you will be able to collect replay videos of your customers, journey through your website to know who, why, where your customers are dropping off. Time to stop doing guess work.

If you would like, I can provide a free analytics consultation which involves:

• getting you started on tracking data
• taking a deep dive into your data: look at where your traffic comes from, what they do on site, why they might be dropping off
• identifying metrics and areas that could cause issues
• working together to see what we can improve to bring up that conversion rate
• at the end of the day you know your market the best, but I can help to provide key insights and a second opinion on what could be improved

If you are interested just send me your email in a private message and we can work together more efficiently via email. 

If you have any questions, I'm open to being fully transparent. I'm really just looking for some positive reviews for my app.

Cheers

[Munn]

Hi @Jane2001 welcome to Shopify family 

Hope your business is going well during these difficult times. I checked your store website, and I have a few tips and feedback I'd like to share:

1. Add Wishlist to your website. They are a great way to alert customers about a sale, drive traffic to your site. Also, you can do more target-oriented email campaigns. Also, Add to Cart and Checkout Page needs to have a bit more planning - like giving users a visual checkout process, and the option to continue shopping from the checkout page.

2. Show off the products: People tend to rely on engaging visuals to help drive their purchases. Since online buyers do not have the option to experience your products in-person, it's important to draw them in with great product photos, and right now your images are of low-res and small. More on visual cues that can help make your store a better shopping experience can be read here.

3. Good navigation provides an improved user experience leading to more sales and revenue. Add a top navigation bar with the product catalog broken down into different collections & categories so that customers can quickly browse and reach their desired products faster. Also, have an auto-complete and suggestion feature in the search bar so that it provides an extra helping hand to relatable collections and products will also be useful.

4. Adding product stickers/trust badges can help increase your sales by tapping into powerful psychological triggers such as scarcity, social proof, and urgency. Also having graphic and personalized stickers on products will help grab the attention of customers easily and nudge them to purchase.

I hope this helps!

Munawar

[Jane2001]

Hi @Munn 

I'm now somewhat confused. I've got trust badges and my images are low res because they've been compressed and they're the supplier images anyway. Thank you for your reply.