We could really do with some feedback

New Member
3 0 1



I am new to Shopify and have just opened our store. It would be fabulous to get some feedback on what might need improvement.

My website is https://www.pendragonlondon.com. 

Could you please provide some feedback as to what you think I can improve on?

Somehow, our footer does not seem to work on an actual mobile phone - in the mobile simulator in Shopify the links do work. Any idea why that might be?


Many thanks

18 0 13

The message is instant, i.e., you communicate what you have to sell in less than a second. That appears to me to be a great thing. On the other hand, you probably need to spend time on your logo, as well as on placing fonts against backgrounds so that they are easy to read. 

New Member
9 0 0

I like it! I think if a prospect goes there after seeing an ad there would be no problem.

I think it's a winner.



Dear Basi,


Congratulation for your store.




I’ve gone through your store and found that there are quite a few things missing on your store which if added can really make a lot of difference to the user experience, conversion rate and your overall sales. Here is a page-by-page/sectional review of your site:


  • Logo & Favicon - Your logo should highlight your brand name. Add a favourite icon so users can locate your webpage easily.
  • Footer - Optimize your footer.Need lots of improvement. 
  • Custom search - Customize the search icon with a toggle effect so the search form slides out when user clicks on the icon. Makes your site look neat.
  • Add to Cart icon - Prompt users to direct add products to cart without visiting the cart page.
  • Custom Slider with Call to Action - Make your site more visually appealing when you add your products in an interactive slider with prompt call to action.
  • Over All Text , Font , Paragraph , Alignment , Spacing , Padding etc to make it more elegant - Make your store well-organized, neat and visually appealing and add to the user experience.
  • Balancing color ., font images etc. - Maintain the same or similar colours and fonts throughout your store to keep your branding intact.
  • Trust Badge : All the policies , Faq, Payment icon , Highlight return policy , customer support , testimonial etc - All these features are important to build trust for your brand among your users.
  • Highlight your USP - What's unique about you and your brand that none of the other Shopify merchants have? This needs to be highlighted in your store presentation, features & more.
  • Human Touch : About you and your business - Highlight what makes you different and personalize your offerings when you write about your brand in a custom About Us section.Example of Nice Home page
  • Trsut badge on home page - This is important as this helps to build trust and assures your customers that your brand is authentic.
  • Featured Collection - Add all the top featured products on the homepage so users know the type of products you're selling on your store.
  • Featured / Bestseller products - Engage your customers by letting them know the bestseller products on your store.
  • Testimonials - They add to the trust factor as when customers see what other buyers have to say about your products, it makes them more sure about your brand. Need to improve the visualization in your store 
  • Clear product title and description , high quality images , reviews , related products , color swatch function, grey effect for sold out products , product labels , product quick view - All these features make your store much more convenient, authentic, easy to use and user-friendly.
  • Sticky Buy now or add to cart button , Sticky cart - A sticky cart icon or sticky checkout bar reduces cart abandonment and engages the customer on your store.
  • Banner adding on Collection page - Make your collection page stand out with interesting & creative collection banners. Example of Good Collection Page
  • Promtional banner on collection page - You can show images of featured, bestseller or popular products on the collection page banner.
  • Product filter for easy navigation - Categorize & filter products by their size, colour or type so users find product to product navigation easy.Example of Ideal Product Page 
  • Proper integration of Google Analytics, Facebook store, instagram store, google search console - These features will help you track and analyze how customers interact with your store
  • Proper setup shipping, taxes - Set up shipping and taxes options for different areas/countries or for particular products.
  • Cart Page : discount code , Gift wrapping , additional cart notes , delivery date picker, i agree with terms and conditions, trust badges, etc. - Personalize your customer's shopping experience with these features on your cart page.
  • Need to improve Overall Design.

If you need help please contact us at https://www.task4store.com/pages/contact-us

Best Regards
MS Web Designer| MS Web International | Task4Store
Contact Us: https://www.task4store.com/pages/contact-us OR task4store@mswebdesigner.com
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33 2 4

I'm not a designer, so I really can't speak to the overall look and feel. I got the message straight away on the product, which is good. 


The primary image is grainy. Combined with the white overlay and call to action button, my eyes were twitching looking at it. Literally, were starting to get irritated. I'm not sure if it was the grainy nature of the image or the combination of the colors. I'm 53, have 20/25 vision (i don't wear glasses). So, just thought I would point that out.



New Member
9 0 0
Okay thanks