Hi to all the good people out there!
My wife and I have put together a website using the Supply Theme, retailing a range of product & are desperately looking for feedback from the likes of yourselves out there. We think that friends and family tend to tell us what they think we want to hear.
Any advice or criticisms will be so very much welcomed! Thanking every in advance for taking the time to look at our website.
Marius & Teresa
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Hi Marius and Teresa!
First of all, kudos for asking for feedback. You’re right in that friends and family are great at many things, but they aren’t always the best way for feedback about your website.
Now, about your website…
My first impression was pretty overwhelming. The first thing I saw were two requests to allow notifications and a survey popup. If I’ve never seen your store before, I don’t know if I want to allow them or not! If you can, it may be better to have one pop up on the second or third visit. Or at the very least, delay the popup to give visitors a chance to browse.
A session recording, which acts like a DVR for your site visitors, can show you how many people are simply clicking out of your popups instead of engaging with them.
I do enjoy your featured collection on your homepage; it’s a great way to highlight different items. That being said, you’re missing a currency conversion for international users. It would be even better if this could be automatic. The same goes with your search function. It’s great to have, but if I’m searching for GRAY rather than GREY, it’s not going to pull any results.
I think you would really benefit from a heatmap. A heatmap shows you where people click or didn’t click on your website; the more they click, the “hotter” the color. For your website, a heatmap can really help you see which areas you can improve.
For example, your menu is out of control with tabs - you have 13 of them! Here’s how I would use heatmaps if I were in your shoes:
1. From your menu, are people clicking on brands and how to shop? Those don’t feel like top-level options people would be interested in.
Now, let’s briefly talk about your footer. I think your quick links could be shortened. While navigating the website may be something you think you need, heatmaps will show you if it’s really needed. Maybe FAQs would be better for some of these (i.e., pricing, refunds, returns, promo codes, etc.).
I have to address your contact information. Is there a reason why you need to include a phone number in your contact form? A form analytics report can tell you if that’s causing a higher abandonment rate and which fields take longer to complete.
Have you considered a different chat system? Lucky Orange has a live chat feature that ties in with heatmaps, form analytics and more. You would get so much more from it than your current system, including co-browse opportunities (show visitors where to find a product), auto invite (set up criteria to ask them to chat, such as when they add a product to the cart but don’t check out) and tie into session recordings (to watch exactly what happened on their visit).
You’re doing great, guys! Keep it up, keep evaluating and go for it. You have a great start here!
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Hey Online Home Store,
Since the products are classified into many product categories making the main menu bulkier, hence a vertical dropdown menu on the top header left would be more preferable. Some other observations regarding store optimization are as follows:
May the store perform very well in the days to come.
I have gone through your site. Though it looks good, there are quite a few things missing on your store which if added can really make a lot of difference to the user experience, conversion rate and your overall sales.
Logo & Favicon :
Logo & Favicon -- Your logo should highlight your brand name. Add a favourite icon so users can locate your webpage easily.
A lot can be done to your homepage to make it more informative & attractive.
Your customer views this page to have an in-depth view of the products and services you offer.
App Integration :
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Hope these suggestions are useful for you. Wish you many more sales in the future. If you have any queries, do let me know here.
MS Web Designer | Task4Store
20,000+ Tasks Completed | 1000+ Happy Clients
Want to modify or custom changes on store hire me.
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Thank you for the feedback Danny!
It has been an honour to have you provide us with this valuable insight & we have been able to make most changes already.
We have had a lot of traffic to our website over the last month & are now just waiting for that first real sale to happen.
Thank you for your time. All the best.
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I did visited your store. You've interesting products. I've below suggestions on your website to improve your conversion rate.
1. Increase the font size
2. Menu in the header is looking clumsy
3. Image size is looking odd in some product pages "We Also Recommend" section. Keep the same image size throughout the website.
4. Add some product reviews.
I also did a flare check on your site. You have 530 results indexed by Google. But your website has 4335+ pages. Before you think of ranking you should ensure your pages are found (indexed by Google). So I would suggest getting your pages found by Google, Bing and other major search engines will be beneficial to you in terms of generating sales from organic searches.
You can submit your sitemap regularly to these major engines, or consider using a convenient tool like flare that offers many other major benefits.
Hope this was helpful.
Marius, the honor was mine! Your store really is on the right track, and you'll have to update this thread when you get that first sale. Good luck!
The Pleasure is mine! Happy to help you.