We have had a brick and mortar surf/skate/snowboard shop for about 5 years and just added another one about a year ago. I have been resisting online sales but I know that it is the way of the future so I had to create a more robust website. Ideally, we would like to link product to our instagram where we get good feedback and likes, but I don't think that capability is offered to all shopify customers yet. I probably don't have enough swimwear listed, but if anyone sees any low hanging fruit that I could address, I would appreciate it! Thanks.