Your site looks pretty good, even though it's simple you've included a lot of details about your store. I did notice that the forwarding on your Jewelry Care page is a little strange, just many many bullets: http://gemmetal.net/pages/jewelery-care
I've picked out a couple articles on how to improve your store's traffic:
Hopefully those help!
Your site looks great. I take notice that you even use app to increase traffic, great move.
There are some article to increase traffic and sales, hope that it could help:
- How to increase traffic for your online store: blog.beeketing.com/10-effective-ways-to-increase-traffic-for-shopify-stores/
- How to run a complete promotion campaign for your online store: blog.beeketing.com/how-to-run-a-complete-promotion-campaign-for-online-stores/
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