We would like to get some feedback on our webshop: https://blackdeergadgets.com/
At this moment our sales are very disappointing and we really don't know where to look for.
We would like to now how you think we can start making sales with our webshop.
Thank you in advance,
Black Deer Team
You've got to change the visual of the site. The black background and blue text / elements are way too aggressive on the eyes and made me want to leave the site as soon as I landed on it (sorry). I'd recommend using a very light background and a saturated text colour.
Also, after clicking the UK flag in the top left, the prices are still showing in euros. This will cause the majority of UK based audience to leave without buying.
It seems you have worked quite a lot, as store is amazing and close to perfect. It has everything at it place from top to bottom but surely you can work on few aspects mentioned down below which will help you in settling UI and overall functionality which will build trust for visitors and eventually drive you a
lot better sales.
For engaging new customers, you can add a section of best-selling products.
For some sales in the start, you need to offer some discounts to get going as a promotional offer.
Also, it would be great if you can create a seperate sale page for discounted products.
Also, You have around 120 products and sure you might add a few more as its just a start for you visitor might feel hard to find the right product.
Also your search page is bit off and empty https://blackdeergadgets.com/search?type=product&q= Don't you think if suggestions are offered to searchbar, there will be a lot of chances for a visitor to buy from your store?
I would recommend to replace the default search with advanced search like Sparq which allows synonyms, advanced custom tag filters, spelling correction and other such feature. Visitors with search are high intent users and their conversion rate is higher than normal users.
Check out the features live here.
Sales Pop syncs your store's data to turn recent orders into sales notification popups on your storefront. This is Sales Pop's highest converting feature and is most commonly used on product pages, collection pages.
I hope my feedback will help you converting visitors into customers.
Thankyou for liking the feedback. Happy to help you.
Let me know if you need any help.
I really enjoy the minimalist style of your store in regards to collection images and the consistent color scheme. I noticed you're using TIDIO, so your aware you are able to change the WIDGET colour in the settings to match your theme colour. Great job on keeping your product image backgrounds the same, this is generally a mistake of new users to use multiple different BG styles. Be careful with low-resolution imagery, OPT for PNG files with a resolution of 300 DPi. You may want to consider adding a tracking page, you can integrate a tracking app such as Tracktor or after ship.
Good luck with your store!
Speak of a tracking app, trackingmore is also a good choice.