Hi @BogeyBear
This is PageFly. I would love to provide my recommendations for your store base on my CRO and Design experiences.
I must say that your store has good things:
- Having a favicon: Having a favicon to your store will make your store unique and helps customers easily recognize it.
- Have a sticky drop-down menu: will let customers easily access the menu all the time
- Have an announcement bar
1. Home page
1.1 Add the CTA button to the slideshow
I notice that you already added a CTA button to the second slide but the first and the last ones don't have yet.
So I highly recommend you should add to increase the conversion rate. By adding the CTA buttons, customers can immediately take action and redirect to the product/ collection or any page that you want them to go to mostly
1.2 Select collections
I notice that your store sells clothes, can, etc, so I highly recommend you should add each product type in specific collections.
On the home page, you can show them as each collection and for each collection, add some of the featured products. You can see my template
1.3 Add testimonials
People love proof, especially when they visit a store and see many good reviews, they will be willing to shop! So you should add testimonials/product reviews to your store. They can be placed for each product or even a review collection on your home page. Check this guide to know more about its benefit and how to make it effective.
1.4 Display social media
As usual, social media is one of the effective ways to get more traffic and make a good connection with your customers. By displaying social media such as Instagram (or Facebook, Twitter) and constantly update the feed.
1.5 Have direct links for the "Return Policies" and "Shipping info" on the footer
- Many customers want to know the return policies as well as shipping info before making purchases. And this is crucial to their decision on whether to purchase products in your store. And they are likely to find it on the footer so it's necessary to add this information.
- Shipping policy is essential because many customers want to know the shipping options available to them before they committed to adding a product to the cart page and go to the checkout page
2. Product page
I take this page for example https://bogeybearclub.com/products/bogey-bear-crewneck-1
2.1 Add more 3-5 images from multiple angles
Showing a product from multiple angles helps customers have a full understanding as if they are checking and looking at it in person. Each angle must be unique and show new information about your product, this encourages customers to take action and increase more trust as well.
2.2 Have color swatches
Color is basic and important to be a variant of a product. By giving customers visible colors, they don't have to wonder or even find because some customers just focus on the image and they see only one color you provide there.
Sometimes, the drop-down menu showing the color is not a good choice because customers have to spend time to compare because they have to choose one by one without having full color shown.
What helps you to build your store more easily is a page builder. It would be a good choice for you to have attractive and powerful pages quickly and you will have lots more time focusing on marketing strategies, so you can consider checking PageFly. I also have a post to review one of the greatest stores so you can check to get more insights here.
Above are my recommendations for your store and it's really important to customize attractive and unique pages to increase conversion rate.
If you feel my answer helpful, like it or give it a thumb up. Let me know if you have any questions. Cheers!
PageFly.
