Hey @mjukandco,
I've taken a look through your store and I can tell that there has been a lot of thought and effort put in, I especially like the estimated shipping times at checkout as well as the work on your SEO. Well done!
When you get traffic and little to no sales it either means you are getting the wrong kind of traffic (not your target audience) or there is something within your store that is turning people away (product prices, shipping time, shipping cost, a site error etc.). We recently released a 2021 Shopify Ad Strategy video that I'd recommend giving a watch:
I noticed you had a blog on your website telling the difference between silk and satin. A quick talking video highlighting the differences would be a great piece of content to market. You can do this yourself for free using TikTok or IG Reels. I'd recommend giving TikTok a try, it's a newer platform so you will be able to reach more people and grow faster on there,
On your checkout page, a phone number is currently required. I would change this as it could be a deterrent for people who do not want to share this information.
My last recommendation is to add a favicon. We did a video showing you how to do this:
When I looked through your store I didn't notice any major errors or anything that would turn the visitor off. I think for you it's just reaching your intended audience. I hope some of our suggestions will help you do just that :).
We hope our response was helpful, if it was, let us know by giving us a thumbs up and/or marking it as a solution!
Best of luck!
Hi @mjukandco
I really like your products and the calm feeling that your store brings to me. Nice work!
I just have few ideas, hope they can help:
HOME PAGE
- Add Add to Cart button to the product list: Usually, when people see a button, they are more likely to action, so I think you can add some buttons as an experiment to check if it can increase your sales
Also, as you have 6 products right now, I think a layout with 3 products in each row would be nicer
- If I can add something into the Home page, I'd add a Testimonial section before the Instagram images to increase credibility for the brand
PRODUCT PAGE
- With a product is on sale like this one https://mjukandco.com/collections/frontpage/products/terracotta-pillowcase, you can add some urgency by using countdown timer to let visitors know the sales will end and they better buy now. Another thing we can do to add urgency is saying that the product is Low on stock (maybe a badge on the Featured image, or from the description)
- There's no option to choose the quantity on this product page https://mjukandco.com/collections/frontpage/products/champagne-eyemask
- A similar section like this on the product page would be nice too: it can be a section for key benefits like: Free Shipping, Free 14-day trial, Support 24/7 => it can catch the visitor's attention better the plain text
OTHER PAGES
- About us page: Add images to the page => it will be more engaging, especially, you can add images of the founder or the staff, or the making / wrapping process of the product => it makes the brand more reliable and visitors can feel safer to buy from you
- Benefits of Silk: Add a final Call to Action button at the end of the page => You explain for reader why they should choose Silk, why not telling them to check out your products?
Overall, you have a nice products and I like your brand name too. I hope those ideas can be useful for you, if they are, please give me a 'like'
Thank you so much and I wish you the best of luck!
Dear @mjukandco
Congratulations on your store!
Hope the following suggestion will help you
- Add favicon and logo can be better
- Optimize your store as per SEO
- Store mobile speed needs to improve
- Add Custom Slider(Hero banners) with Call to Action
- Overall Font, Color, Spacing, Alignment need to adjust
- At footer: Open Social profiles at new tab to keep users on your site, Remove "powered by Shopify", Arrange links in columns
- Add Promotional banner on collection page
- Product page layout needs to improve
Example:
- Add videos of the product.
- Do Cart Page Modification with discount code , Gift wrapping , additional cart notes , delivery date picker, i agree with terms and conditions, trust badges, etc.
