Welcoming feedback on my shop, please.

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My shop is www.jocknationusa.com


I've had the shop open for a little over 2 years now. Last year was great with an increase of sales and return business. Now in 2019, no sales. I did try out a new theme and updated the imagery. I just reverted the theme back to my old one which was more successful. Any feedback on the shop itself (or product) would be greatly appreciated. In the meantime, I've trying to make sure that my shop is optimized and refining any digital marketing tactics as well.


Thanks in advance.