The increased statistics are an indication that the visitors are interested in exploring your store. However, some flaws are preventing them from getting converted into customers. So, store optimization is quite necessary. The following are my suggestions for a much better and professional store look.
Wish the store performs even much better after changes and modification.
- You should increase the engagement on your store. Start using a loyalty program and referral program to entice your customers. It will help you build a loyal customer base. You can give loyalty points to your customers on activities like signing up, allowing for web push notifications, make a purchase, visiting a store and many more. This will help in doubling the sales as when you give loyalty points to your customers they will come again on your store to make a purchase in order to redeem those points. You can give rewards to your customers to redeem those points.
If you would like to implement all these I would suggest you to install AiTrillion.com It has all the features in a single app and is a fully integrated app. It is all in one Shopify app. Plus you don't need to install multiple apps. You can check it out. I am sure you will find it useful.
Cool shop! I could see this doing well , I’ve gone through your store and found that there are quite a few things missing on your store which if added can really make a lot of difference to the user experience, conversion rate and your overall sales. Here is a page-by-page/sectional review of your site:
Header & Footer :
Customize your header and footer with specific functionalities. Your header should be sticky header and offer a smart search bar where people can type in the products they’re looking for. Example of Good Header
Also, create a slide out cart, a cart icon with item calculator and let your social links open in a new tab so your customers don’t have to leave your store to check your social media pages. Add Policy pages in your footer section for the store security purpose and your newsletter must be highlighted so people who follow can have the your brand can subscribe to receive more updates.
Home Page :
A lot can be done to your homepage to make it more informative & attractive. Add hero banner with prompt CTA buttons that syncs well with your store theme & branding. This banner should include info like free shipping, offers/deals like 50% off, etc. Below the hero banner, create categories for all your products in a slider that engages customers. Your Unique value proposition should be highlighted on your homepage. Add testimonial carousels, announcement bars, product slideshows, featured collections, display instagram feed and make your homepage SEO friendly to increase your site traffic and conversions. Example of Nice Home page
Collection Page :
Your customer views this page to have an in-depth view of the products and services you offer. Make sure this page has a creative banner to enhance the visual appeal of your store, product reviews of all the products in your store, infinite scrolling to increase page views,,2nd image on Hover,announcement bars for highlighting promotions, events, deals and product labels like % off, ‘New Arrival’, ‘Sold Out’, etc. Example of Good Collection Page
Product Page :
Add interactive and user-friendly features like custom swatches, product zoom in, product reviews, unique product titles/descriptions, cart drawer and a sticky cart with a sticky add to cart and buy now button. Example of Ideal Product Page
I’d suggest you to try our all-in-one app, MS Complete Cart Customizer that also includes the Sticky Cart feature where your customers can easily see the total number of items in their cart right on the product page. This improves user experience as they don’t have to go back and forth from the product to the cart page and vice versa.
Cart Page :
Maybe offering gift wrapping on your cart page, allowing your customers to choose their preferred delivery date and time, include security trust badges and add notes like special delivery and packaging instructions can make them trust and love your brand way more. You can also install the all-in-one MS Complete Cart Customizer app If you want to get all these features and more in 1 app so you can easily reduce cart abandonment & improve conversions.
This page is the final step before your customers check out from your store so it should be as impressive as any other page on your store. Example of Good Functional Cart Page
Integrations on your store :
How do you plan to monitor your site performance and track conversions?
Simply set up and integrate Google Analytics, Facebook Conversion tracking and Google Search Console with your store and get to know who is visiting your store, their demographics, which of your Facebook page viewer converts into your buyer and your store’s ranking, impressions & clicks on Google.
Besides these tracking methods, make sure the following is included on your store:
Hopefully I managed to help you. Hope your store starts getting sales and conversions very shortly.
Good Luck :)
MS Web Designer | Task4Store
20,000+ Tasks Completed | 1000+ Happy Clients
Want to modify or custom changes on store hire me.
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You've got a great site with some great products on there. The quality of your site suggests its safe to buy from there. However, the nature of some of your products are very personal (i.e. jewellery and watches). Those are things that people will wear and they will be a 'part of them'. As such, I would imagine people want to make absolutely sure what the items are like and that they are quality. Customers will want to get an absolute sense of what they 'feel' like - I know I would.
Consequently, I think the problem with your website is that you dont have any reviews for any of the products on your site yet. This may be a chicken and egg situation (need sales to get reviews, but need reviews to get sales), or you may have customers and not collected reviews from them. Either way, I think this is your basic problem - especially given you are getting prospective customers coming to your site, just not converting - they're not seeing the social proof.
Check out Syntellio as we help businesses (even those just starting out) with a customer review strategy and I think its something that could help you get on your way.
I'm going to be brutally honest.
Your products are blatantly Chinese dropshipping items. You use the exact AliExpress descriptions for the item names and descriptions instead of trying to actually market the product as something of value. Worse, by using the exact name, I was able to look those items up and see how cheap they were and how much you were trying to mark the prices up. Take the "CIVO Luxury Gold Ladies Watches Women Watches Clock Stainless Steel Women'S Bracelet Watches Relogio Feminino Montre Femme" product. That is a HORRIBLE title name. It is blatantly the word salad that AliExpress uses. Why not "Civo Ladies Rose Gold Quartz Watch" instead? And mention in the description "This watch also features a highly reliable Japanese Quartz movement, as well as a marble dial with glittering rhinestone embellishments." Worse, because you used the exact name, I can see that you're trying to tell me you're providing a "Sale" on this piece from $439.80 to the cheaper $395.80. Wow, that would be whopping savings, but I know now that this only cost $219.90!
You have got to go through all the items you're dropshipping and give them names that don't immediately signal to a store visitor that they're ripped from AliExpress, that they can copy and paste and immediately see how much these items actually cost.