Hi, Shopify community,
Firstly, a huge thank you in advance for anyone who takes the time to critique.
STORE URL: www.chilledlady.com
Quick background info to keep in mind when reviewing:
* Any reviewers that fall in this demographic (or close to) would be SO invaluable to me! I would offer to review your site back in a heartbeat.
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For time-poor reviewers focus on these aspects:
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CODE WIZARDS, please help!:
I've been reviewing in Google Search Console and Lighthouse Audits to try and make my site more index and mobile-friendly.
I have found the errors see screenshots below (I understand Robots.txt is a deliberate block and not an error). Is there anything: (a) Shopify can do (b) I can do?
Are the video errors due to this: https://dequeuniversity.com/rules/axe/3.1/frame-title?application=lighthouse
If so, where in the Shopify code could I edit? I have VERY basic coding skills. Attachment 6 doesn't look too hard to amend but where can I do this?
Many thanks in advance,
Solved! Go to the solution
Cancel Paid Marketing
Personally I wouldn't even do any type of paid marketing until you got 20-50 orders. I'm assuming you haven't had that many sales. If you have I apologies.
Plenty of ways to get sales organically. The niche you're in has the potential to do some interesting organic marketing also.
As for working out what is going wrong I'd get LUCKY ORANGE or something similar. It has heat mapping software and get track what the visitors do on your website etc and you can than watch videos of everything they did. That will give you better understanding of what's going wrong.
As for the other questions I'm sure others on here can answer them for you.
Keep up the good work.
Thanks for your feedback.
Yes, I have turned off all my paid marketing as of yesterday to catch my breath and re-assess.
Great, I will definitely look into Lucky Orange that sounds excellent. Thanks for that tip :)
Could you be slightly more specific when you say Organic Marketing? Is that SEO optimization, posting on social media, blogs to connect with what the audience is wanting to know about (covering long-tail keywords)?
Would you suggest SOME paid marketing in tandem so I could gather data on customers and what is/isn't working? I've always thought it would take organic marketing a long time to start bringing in traffic or do you think if I do the above things well (blogs, social media etc) it could happen relatively quickly? Have you seen any approx time frames or is it just quite random from site to site?
Thanks in advance,
That's awesome Lucky Orange will give you good idea. It also has a 1 week free trial. I normally keep it for a month. Should get pretty good idea after that.
SEO is good and everything put 9/10 takes time to build up unless you have lots of experience or hire someone. I got lucky with SEO I'm not a expert on it.
I have a few ideas that would work for you with organic marketing. I'd post them here but other new people will see this post and honestly the ideas I have wouldn't work in most businesses so happy to have a chat through email below.
As far as time frame really depends. Most people don't understand or do organic marketing the right way these days and think it doesn't work but its pretty powerful.
I always look at it like this
Personally I mostly have done organic and did about 10,000 online sales this way but I could of really done things a lot better if I implemented some paid methods etc.
Hope that helps.
We have a client that sells bamboo sleepwear and one our target markets is women going through menopause. Running paid arounds around this and other key terms has done well for us across Google search and shopping. I'll give my feedback based on our work with this client who sells across North America.
The sites navigation works and the pricing is fine as well. The videos loaded fine as well. I think working with a design can help rough out some hard edges on the site around when you do and do not use the baby blue, which is a great colour choice.
Product Page Feedback
Your store just needs some tweaks to take it up a level. Hope you found this helpful, if so please click "like" below to let me know.
Casey, it’s a great idea and there’s definitely an audience for your products. If I were to suggest one change I’d recommend reconsidering your welcome message on the store banner. It can be shorter and more impactful, giving the visitor a clear idea of what you sell right away. Perhaps something like - Put a STOP to Menopausal Hot Flashes - can get your target avatar immediately interested in learning more.
Your store looks really good and cool. I think you have done most of the things right, With a little patience and some tips, you can reach a good amount of sales. Here are some of the feedback that you can implement on the site easily.
It will be easy to give you more suggestions if you answer some more questions for me. Like how many visitors do you get daily? How do you connect and communicate with your visitors when they go without making a purchase?