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Hi GolfKing! Maggie, Shopify Partner here :)
Your branding is a little confusing at the moment, your URL is https://tennisislife.myshopify.com while the logo says Photo Store. I understand you are still transitioning between niches, although it can affect the trust - people might be a bit confused at the moment as to which is your specialty. Both niches are quite specific, and people like to shop for golf/photography equipment from the brands they trust.
The first thing for you to sort out is to define which niche you’d like to go for and then stick with it. Also, make sure to connect a professional domain name to your store, as that’s also a big part of your brand.
The featured image on the homepage looks very generic and it doesn’t give enough info as to what you supply:
photoshoot services, cameras, lenses? It’s advisable to define that by showing one of your products here instead and adding a short tagline and a CTA to the image. It will create a stronger connection with your visitors and prompt them to take action - click and shop. Make sure also to link this image to a relevant collection or a product page.
Contact us tab links to a pop up which has a cosmic design:
Consider using a consistent [photography oriented] image with this form to build your branding.
Not sure if you realize, but the Shop link in the top menu links to an empty page:
This link will almost always attract the majority of clicks, so make sure to feature here your collections and products.
Gallery also links to an empty page:
At this stage I assume you are still working on your website, and I’d love to review it once it’s finished. Feel free to request your critique online when ready: https://www.rockpapercopy.com/critique/
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