Hey @Irena,
Congratulations on your store launch! You've done a great job!
Here is my feedback as a first time visitor to your store:
On the homepage, I like that you have a video, looks great and very professional. As I scrolled down I saw the reviews - great to have but there are too many for the homepage. I'd recommend picking out the top 3 or if you want to add more, display them in a slider rather than a vertical line.
After you've freed up space, I'd recommend using the homepage to educate the visitor. One of the keys of selling is getting inside your customers head, what problem do they have that you can solve? What words or phrases do they use that you can as well to show that you understand their needs. You have that information on the individual products but due to the theme you've chosen (which I'll get into more in my next point) it's kind of pushed all the way to the bottom and will likely be missed.
My next pieces of feedback have to do with your theme choice.
First, the navigation, they have a little hamburger icon in the top left. The eye is trained to look for that menu bar so it makes it hard to find at first glace. People will likely click on your "Amber Teething Necklaces" link on the homepage before they notice the hamburger icon or your visitors might miss it completely.
Next, when you click on a product, the image is so big that it takes up my entire screen. I can't see a price, a description or the add to cart button unless I scroll down. This is not good, you want to make the purchasing process as simple and quick as possible for your customers.
My last piece of advice is to spend some time on your SEO. By default, Shopify will take your product title and the description and add that into your SEO (which is what is happening in your case).
A common mistake in SEO is using the wrong words. You have to include words that a person trying to find your product would search in Google. We hear from a lot of store owners A LOT that they get a lot of traffic but no conversions, it typically comes down to them getting the wrong kind of traffic. We’ve created a video walking you through how to do your SEO properly so that you can target your intended audience:
We hope our response was helpful, if it was, let us know by giving us a thumbs up!
Best of luck!
PS: If you need some graphics for your store for Black Friday, we just released a free pack. They look like this:
They come in 4 different colors and have percentage variations ranging from 20%-80% off. You can download them for free when you sign up for our email list.
Enjoy!
Hey there, @Irena!
Welcome to Shopify, Irena! We’re glad you’re here and would be happy to take a look at your store.
First, the good:
- Great job linking your announcement bar (just before to remove the second US mention at the end of it)
- You included a favicon, which is fantastic!
- You link to the product mentioned in the review - great job!
Now let’s dive into the feedback, starting on the homepage:
- Hero image: I would shorten up the video that plays and remove the logo at the end. Because it’s layered under the text, it stands out as a mistake at the very end. It also makes it impossible to see any navigation.
- Product information: Run a poll to see how many visitors know about your product before they come. Are they just starting to research it for their kids, or do they know exactly what they want? The reason this is important is because there’s a step missing here. You have 20+ reviews but no information about what it does. If I’m a new parent who is trying to find a solution to my child’s teething pain, I’m going to need more information. There’s a gap in that information.
- Layout: There are way too many reviews here. Use a scroll heatmap to see how far down the page people are scrolling. How many reviews do they see? This is important to note because 22 reviews is overkill. In this case, it’s not the more the merrier. You may need to reduce it from 22 down to 3-5 instead.
- The big question: How are people navigating to your product page? Are they using the hamburger menu? Clicking on a CTA, and if so, what CTA do they click on? Use click heatmaps to see how they are moving across your store.
Footer
- Newsletter: Add more value here and remove the default text. What will they get? A discount? Parenting tips to surviving teething? Be more open about why someone would want to get your newsletter/updates.
- FAQs: I would tighten up the spacing a bit more. Use a click heatmap to re-organize it as necessary.
- Contact me: Move this up to the top. While your About Us page was great, more people are going to be interested in contacting you rather than learning about you. Remove the phone number field and potentially the name field; the phone number field in particular has a high abandonment rate. Add a welcome message that also links to your email address in case people would rather contact you via email.
- Missing links: Be sure to add pages for Privacy Policy, Terms of Service, Refund Policy and Shipping Policy.
- YouTube link: I wouldn’t link it to your personal account. Make a professional account for your brand and build out the videos there. Also, be mindful of putting promotions in the video description. If someone finds it, you have to make sure it’s working.
Main Navigation/hamburger menu
- Use click heatmaps to see where people are clicking. Again, there’s something missing here - information about your products. The FAQ is helpful, but it’s not educational. I would have an introduction to amber teething necklaces or a guide to get started. Something that would educate new visitors.
- Instead of “Products” I would label it as something like “Shop” or “Store.” Depending on how people are buying, you may want to have a Shop by Color option with drop-downs for your colors. It depends on your visitors and how they navigate. Watch session recordings, which act live a DVR for your website, to see how visitors move.
Product page
- You have a lot of great information here, but it’s too much at one point. This is where I think you should break it off to help education your visitors and reduce the amount of information in the description.
- That being said, I can’t reiterate enough how great it is to have this information. It’s nice to have this information available to your visitors, but refining it would be most valuable.
- How do you use it? It may seem like a simple question, but there are definitely people who will miss that information unless you label it as How to Use or something like that. It’s buried under “features,” and that could be an issue.
- I would explain the sizing in its own page rather than in FAQs or with a jump link to the anchor in FAQs. The reason being is that most people aren’t going to know if that’s too big or too small for their babies.
- Link to your blog post! Your blog has excellent information, and you could definitely repurpose it or link to it for your visitors.
- Refine your photos at the bottom of the product page. It’s unnecessary and distracting. If you use a scroll heatmap, there’s a good chance that most people aren’t seeing it. Again, these are bits of information that would be very helpful for new visitors who don’t know how safe it is around kids or the benefits.
Overall, you have a solid foundation here. You’ve put in a ton of work and it shows. At this point, you need to
- Learn more about your visitors; you need to understand what they know or expect and how they use your site.
- Refine the reviews and photos; you don’t need to overload them with so many. Be selective.
- Be mindful of the knowledge gaps and what information your visitors need to make the decision to buy.
Visitor behavior is going to play a huge role here, and it’s going to pay off as you grow your business. Lucky Orange has heatmaps, session recordings and more with a free trial (no credit card needed) and plans that start at US $10/month.
I hope this helps! Good luck!
Cheers - Danny
